Observed Signal · Oct 15, 2025 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Readpeak Boosts Growth with New Leadership Team
Readpeak, a programmatic native advertising platform trusted by brands such as IKEA, BMW and Bosch, announced three senior appointments to accelerate its European growth. Thomas Bailly will lead international growth, Helena Murphy will head UK business development, and Charles Duquesne will serve as France country manager. Bailly previously worked at Microsoft, Twitter, Yahoo, and Pinterest; Murphy joins from Hearst UK, and Duquesne comes from The Trade Desk. Readpeak currently operates in more than 10 markets with 3,500 advertisers and 1,500 premium publisher partners, and aims to enter four to six new territories each year, targeting a footprint of more than 25 markets by 2030. Founder and CEO Tomas Forsbäck says the hires bring experience from major media and tech companies and will help Readpeak deepen agency and advertiser relationships and reinforce its position as a trusted, performance-driven alternative to established digital giants.
Expansion into new markets and leadership hires indicate growth in Europe; target of 25 markets by 2030.
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Key Takeaways & Evidence Grounding
- Readpeak announced three senior appointments: Thomas Bailly as head of international growth, Helena Murphy as UK business lead, and Charles Duquesne as France country manager.
- Readpeak's client list includes IKEA, BMW, and Bosch.
- Thomas Bailly previously worked at Microsoft, Twitter, Yahoo, and Pinterest.
- Readpeak operates in over 10 markets with 3,500 advertisers and 1,500 premium publisher partners.
- Readpeak aims to enter four to six new territories annually and reach more than 25 markets by 2030.
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Recent verified developments and strategic activity across this market segment.
Readpeak Boosts Leadership for Aggressive European Expansion
Readpeak, a prominent programmatic native advertising platform, has made three strategic senior appointments to support its rapid European expansion. Thomas Bailly has been appointed as Head of International Growth, Helena Murphy as Business Lead for the UK, and Charles Duquesne as Country Manager for France. These appointments are intended to strengthen Readpeak's market presence beyond its current operations in over 10 countries. The company's goal is to enter four to six new territories annually, aiming to have a presence in more than 25 markets by 2030. Readpeak's growth strategy is reinforced by partnerships with 3,500 advertisers and 1,500 premium publisher partners.
Finnish DSP Specialist Readpeak Expands into the US
Finnish adtech provider Readpeak has expanded its business to the United States, opening a New York office in early September. This marks the company's first location outside Europe, following market entries into Italy and Poland during the summer. Readpeak has already connected 150 premium publishers in the US and cites the more transactional nature of the US media market as a key reason for the expansion. To support international growth, the company has appointed Sami Pippuri as CTO and Martin Garfalk as VP Sales Europe. The team in Europe is also growing, with Fabian Ritter joining as Senior Publisher Account Manager for the DACH region. Readpeak, founded in 2014, operates a DSP for native advertising, reaching over 200 million monthly users across 2,000+ premium news sites in Europe.
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