Readpeak

Readpeak operates a B2B adtech marketplace model combining self-serve campaign software with access to a curated publisher network. It creates value by aggregating premium publisher inventory, enabling advertisers and agencies to buy native placements efficiently, and using contextual AI to improve campaign performance in a privacy-first environment. Its software layer handles campaign setup, bidding, optimisation, reporting, and integrations, while its supply relationships provide differentiated distribution.

Readpeak is a Finnish adtech company operating a self-service native advertising platform for advertisers, agencies, and brand marketing teams. Its platform lets buyers run native and video-native campaigns across a curated network of premium publisher sites, using CPC bidding, contextual and semantic optimisation, automated reporting, and API access. The company is positioned around privacy-first performance without reliance on third-party cookies.

Readpeak makes money primarily from advertiser media spend rather than conventional software licence fees. The platform states there are no platform fees or minimum budgets, which implies monetisation through spend-based economics such as media margin, take-rate, or performance-linked fees embedded in campaign delivery across its publisher network. Financially, the business remains private and raised a Series A round in 2025, with Voland Partners taking a minority stake.