Readpeak
Self-serve native advertising platform for premium publisher campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Readpeak Oy
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Tammasaarenlaituri 3, 00180 Helsinki, Finland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- readpeak.com
What Readpeak does
Readpeak operates a B2B adtech marketplace model combining self-serve campaign software with access to a curated publisher network. It creates value by aggregating premium publisher inventory, enabling advertisers and agencies to buy native placements efficiently, and using contextual AI to improve campaign performance in a privacy-first environment. Its software layer handles campaign setup, bidding, optimisation, reporting, and integrations, while its supply relationships provide differentiated distribution.
Category differentiation
Readpeak is not a publisher or consumer reading app; it is a B2B native advertising platform. It is best distinguished from broad content recommendation networks by its curated premium publisher access, self-serve buying workflow, and privacy-first contextual optimisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Readpeak is a Finnish adtech company operating a self-service native advertising platform for advertisers, agencies, and brand marketing teams. Its platform lets buyers run native and video-native campaigns across a curated network of premium publisher sites, using CPC bidding, contextual and semantic optimisation, automated reporting, and API access. The company is positioned around privacy-first performance without reliance on third-party cookies. Readpeak makes money primarily from advertiser media spend rather than conventional software licence fees. The platform states there are no platform fees or minimum budgets, which implies monetisation through spend-based economics such as media margin, take-rate, or performance-linked fees embedded in campaign delivery across its publisher network. Financially, the business remains private and raised a Series A round in 2025, with Voland Partners taking a minority stake.
Company news briefing
Briefing updated:
Readpeak has restructured its leadership team to accelerate European expansion, appointing a new Head of International Expansion and a Head of Performance. These organisational changes reflect a strategic focus on cross-border growth and enhanced service delivery. Additionally, the company has identified the rise of generative AI as a primary disruptor to generic advertising inventory, suggesting that its current scaling efforts are designed to navigate shifts in how users discover information.
Business model & monetisation
Readpeak primarily uses a spend-linked monetisation model tied to campaign activity on its platform. Evidence suggests no upfront platform subscription fees and no minimum budgets, so revenue is most likely earned through CPC-based campaign economics, embedded media margin, and/or a take-rate on advertiser spend across its publisher network. Any software value is bundled into campaign execution rather than sold mainly as standalone SaaS seats.
- Advertiser campaign spend across publisher network
- Percentage Take-Rate
- Performance-linked CPC campaign economics
- Media Arbitrage
- Managed or integration-related commercial services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Readpeak Oy
IAB vendor record: 290
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sami Pippuri joins as new CTO
Recorded impact score: 3.5/5
Readpeak appoints seasoned CTO and technology leader to lead technology and product development as...
Finnish DSP Specialist Readpeak Expands into the US
AdTech · Recorded impact score: 3/5
Finnish adtech provider Readpeak has expanded its business to the United States, opening a New York office in early September. This marks the company's first location outside Europe, following market entries into Italy and Poland during the summer. Readpeak has already connected 150 premium publishers in the US and cites the more transactional nature of the US media market as a key reason for the expansion. To support international growth, the company has appointed Sami Pippuri as CTO and Martin Garfalk as VP Sales Europe. The team in Europe is also growing, with Fabian Ritter joining as Senior Publisher Account Manager for the DACH region. Readpeak, founded in 2014, operates a DSP for native advertising, reaching over 200 million monthly users across 2,000+ premium news sites in Europe.
- Readpeak opened a New York office in September 2026, its first outside Europe.
- The company entered the Italian and Polish markets in July 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Client Success Manager(Mid-Level) | Sales | Copenhagen | |
| Business Development Manager(Mid-Level) | Sales | Oslo |
Explore company relationships
Questions about Readpeak
What is Readpeak?
Readpeak is a Finnish B2B adtech company offering a self-service platform for buying native and video-native advertising across premium publisher sites.
Who uses Readpeak?
Its users are advertisers, media agencies, and in-house brand marketing teams running native advertising campaigns.
How does Readpeak make money?
It primarily earns revenue from advertiser campaign spend, likely through CPC-based economics, media margin, or a take-rate embedded in campaign delivery rather than platform subscription fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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