Marketperf
Self-serve native advertising platform for performance-focused advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Marketperf Corp.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- FR
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- marketperf.com
What Marketperf does
Marketperf operates an adtech platform that aggregates native advertising inventory and allows advertisers to buy campaigns through a self-serve interface. The company creates value by combining inventory access, bidding automation and campaign analytics to help buyers acquire traffic more efficiently. Revenue is generated by monetising advertiser spend, likely through media margin on purchased inventory and pricing spreads within CPC-based campaign delivery.
Category differentiation
Marketperf is a native advertising buying platform, not a general market research firm or a broad digital marketing agency. It is closer to content discovery and native ad distribution platforms than to DSPs focused on all display channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Marketperf is a private B2B advertising technology company operating a self-serve native advertising platform for advertisers, media buyers and performance marketers. Its platform gives buyers access to a mix of exclusive publisher supply and broader programmatic inventory, with campaign setup, targeting, creative management and near real-time reporting handled through a unified interface. The business makes money primarily from native advertising spend on a cost-per-click basis, capturing margin between advertiser bids and underlying media costs. Its commercial positioning emphasises profitability-led bidding, no setup fees and no minimum spend, suggesting a performance marketing model designed to attract both smaller advertisers and more sophisticated media buying teams seeking measurable return on ad spend.
Business model & monetisation
The company primarily uses a cost-per-click pricing structure for native advertising campaigns. It lowers adoption barriers with no setup fees and no minimum spend, then earns revenue from advertiser media spend via arbitrage or take-rate between CPC bids and inventory acquisition costs. The commercial model is therefore transaction-led rather than subscription-led, with optimisation features supporting spend retention and campaign scale.
- Native advertising campaign spend
- Cost-per-click media monetisation
- Media buying spread
- Media Arbitrage
- Platform take-rate on advertiser transactions
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MARKETPERF CORP
IAB vendor record: 770
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Media Channel
Ad Format
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Marketperf
What is Marketperf?
Marketperf is a B2B self-serve native advertising platform used to run performance-focused campaigns across exclusive and programmatic inventory.
Who uses Marketperf?
Its users are advertisers, media buyers and performance marketing teams seeking ROI-driven native traffic acquisition.
How does Marketperf make money?
It primarily monetises advertiser spend on a CPC basis and appears to earn margin or take-rate on media bought through the platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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