Observed Signal · Sep 8, 2026 · Expansion · Source: Adzine · Impact: 3/5 · Sentiment: Positive
AdTech Market: Finnish DSP Specialist Readpeak Expands into the US
Finnish adtech provider Readpeak has expanded its business to the United States, opening a New York office in early September. This marks the company's first location outside Europe, following market entries into Italy and Poland during the summer. Readpeak has already connected 150 premium publishers in the US and cites the more transactional nature of the US media market as a key reason for the expansion. To support international growth, the company has appointed Sami Pippuri as CTO and Martin Garfalk as VP Sales Europe. The team in Europe is also growing, with Fabian Ritter joining as Senior Publisher Account Manager for the DACH region. Readpeak, founded in 2014, operates a DSP for native advertising, reaching over 200 million monthly users across 2,000+ premium news sites in Europe.
Readpeak's US expansion signals the growing global ambition of European DSPs and reinforces the demand for native advertising, but it is not a market-shifting event.
Key Takeaways & Evidence Grounding
- Readpeak opened a New York office in September 2026, its first outside Europe.
- The company entered the Italian and Polish markets in July 2026.
- Sami Pippuri was appointed CTO, Martin Garfalk VP Sales Europe, and Fabian Ritter Senior Publisher Account Manager DACH.
- Readpeak's DSP reaches over 200 million monthly users across 2,000+ premium news sites in Europe.
- The company has already onboarded 150 premium US publishers.
Connected Companies & Entities
4 Entities mappedReadpeak
Self-serve native advertising platform for premium publisher campaigns.
“Finnish adtech provider Readpeak has expanded its business to the United States, opening a New York office....”
Nokia
Telecom infrastructure and network software supplier for operators and enterprises.
“Pippuri worked at Nokia, Microsoft and MaaS Global....”
Ströer
German out-of-home and digital media group operating OOH infrastructure, digital publishers, ad monetisation and data analytics (Statista).
“Fabian Ritter previously worked at Ströer....”
Microsoft
Diversified software, cloud, advertising and gaming platform company.
“Pippuri worked at Nokia, Microsoft and MaaS Global....”
Ontology Mapping & Concepts
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