Observed Signal · Feb 24, 2026 · Company Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
RAD Amplify Launches for Real-Time Ad Intelligence Solutions
RAD Intel has launched RAD Amplify as a standalone operating company and dedicated managed-services organization powered by RAD Intel’s real-time intelligence platform. RAD Amplify will combine creator strategy, audience intelligence and media performance to help enterprise advertisers and global agency networks make faster, data-driven decisions, improve creator matching, and deliver measurable campaign outcomes. Rick Song was appointed CEO of RAD Amplify and Emily Duban will serve as President; Jeremy Barnett, CEO and co‑founder of RAD Intel, framed the move as a response to rising demand for real-time audience insight. The offering emphasizes real-time, post-level intelligence to inform messaging, creator partnerships and content distribution and aims to reduce wasted spend while producing repeatable business outcomes for senior marketing leaders.
A new standalone managed-services business focused on creator strategy and real-time audience intelligence is relevant to enterprise advertisers and agencies but does not represent a major platform policy, technical standard, or market-shifting event.
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Key Takeaways & Evidence Grounding
- RAD Intel launched RAD Amplify as a standalone operating company and managed-services organization.
- RAD Amplify is powered by RAD Intel’s real-time intelligence platform and focuses on creator strategy, audience intelligence, and media performance.
- Rick Song was appointed Chief Executive Officer of RAD Amplify.
- Emily Duban was appointed President of RAD Amplify.
- RAD Amplify targets enterprise advertisers, Fortune 1000 brands and global agency networks with real-time, post-level audience intelligence.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
RAD Amplify Names John King Head of Marketing
RAD Amplify, a RAD Intel portfolio company focused on creator marketing and audience intelligence, announced the appointment of John King as Senior Vice President, Head of Marketing on June 17, 2026. King will oversee brand and content strategy, demand generation, marketing communications, and sales enablement. He brings more than 15 years of marketing experience, having been among the first ten employees at SparkCognition, served as CMO of Goods & Services, founded Actualize Agency, and most recently led marketing at WorldQuant Foundry. RAD Amplify’s AI-powered platform identifies emerging consumer demand within online communities and activates creators predicted to perform; the company framed the hire as part of scaling through a category inflection toward measurable creator marketing.
RAD Intel Unveils Lickly: Real-Time Insights for Brands
RAD Intel has launched Lickly in beta, an AI-driven, real-time SaaS platform that provides mid-market and boutique brands with enterprise-grade audience, creator and content intelligence. Lickly uses an audience-first approach to map creators, micro-communities and content that shape customer trust and attention, offering continuously refreshed insights so teams can spot emerging demand, test messaging and adjust campaigns quickly. The product aims to replace manual research and static creator databases by delivering live rankings of high-fit creators and a real-time view of shifting conversations. RAD Intel CEO and Lickly co-founder Jeremy Barnett and beta customer Kellee Khalil, CMO of EnergyX, are quoted on the platform’s early benefits.
RAD Amplify Hires Tom Costello as Director of Sales
RAD Amplify, an AI-powered audience intelligence and creator marketing company, announced on April 27, 2026 that Tom Costello has been appointed Director of Sales. In the role Costello will lead revenue growth and expand partnerships with brands and agencies as RAD Amplify scales work with Fortune 1000 clients. Costello has more than 15 years of digital advertising sales experience, most recently serving as Sales Director at Outside and previously holding commercial roles at Microsoft, Quantcast, and Verizon Media. Rick Song, CEO of RAD Amplify, praised Costello’s client-relationship and revenue-scaling experience.
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