Observed Signal · Feb 24, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
RAD Intel Unveils Lickly: Real-Time Insights for Brands
RAD Intel has launched Lickly in beta, an AI-driven, real-time SaaS platform that provides mid-market and boutique brands with enterprise-grade audience, creator and content intelligence. Lickly uses an audience-first approach to map creators, micro-communities and content that shape customer trust and attention, offering continuously refreshed insights so teams can spot emerging demand, test messaging and adjust campaigns quickly. The product aims to replace manual research and static creator databases by delivering live rankings of high-fit creators and a real-time view of shifting conversations. RAD Intel CEO and Lickly co-founder Jeremy Barnett and beta customer Kellee Khalil, CMO of EnergyX, are quoted on the platform’s early benefits.
Democratizes enterprise-grade, real-time audience and creator intelligence for mid-market brands, improving creator marketing capabilities but unlikely to shift the broader AdTech market immediately.
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Key Takeaways & Evidence Grounding
- RAD Intel announced the beta launch of Lickly, a real-time, AI-driven SaaS platform.
- Lickly is designed to give mid-market and boutique brands access to enterprise-grade audience, creator, and content intelligence.
- The platform takes an audience-first approach, mapping creators, micro-communities and content that influence target audiences and refreshing insights in real time.
- EnergyX is cited as a Lickly beta customer; CMO Kellee Khalil reported rapid insights and ranked views of top performers after onboarding.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
RAD Amplify Launches for Real-Time Ad Intelligence Solutions
RAD Intel has launched RAD Amplify as a standalone operating company and dedicated managed-services organization powered by RAD Intel’s real-time intelligence platform. RAD Amplify will combine creator strategy, audience intelligence and media performance to help enterprise advertisers and global agency networks make faster, data-driven decisions, improve creator matching, and deliver measurable campaign outcomes. Rick Song was appointed CEO of RAD Amplify and Emily Duban will serve as President; Jeremy Barnett, CEO and co‑founder of RAD Intel, framed the move as a response to rising demand for real-time audience insight. The offering emphasizes real-time, post-level intelligence to inform messaging, creator partnerships and content distribution and aims to reduce wasted spend while producing repeatable business outcomes for senior marketing leaders.
MediaRadar Launches AI-Native Insights Studio Platform
MediaRadar announced the launch of Insights Studio, an AI-native intelligence platform designed for both human users and AI agents. The platform integrates MediaRadar's proprietary advertising intelligence through a shared identity layer and interoperable architecture, enabling connected data across companies, brands, and advertising activities. Insights Studio supports APIs, Data Cloud, and is designed to accommodate MCP and agentic workflows within existing security frameworks. The launch includes a purpose-built experience for publishers and media owners to track advertising investment shifts, benchmark performance, and identify opportunities. Future expansions include competitive, creative, and sports intelligence. The platform aims to serve as a foundation for evolving customer systems and AI applications, emphasizing the importance of verified proprietary data over public web sources, as highlighted in MediaRadar's recent research.
CreatorIQ and Sprinklr partner to unify creator measurement
CreatorIQ and Sprinklr announced a partnership to connect creator intelligence with social media management and paid-amplification reporting, aiming to give brands unified measurement across organic, paid and creator content. CreatorIQ will feed its proprietary intelligence infrastructure (it says it processes 123 million creator posts daily) into Sprinklr’s social reporting platform to surface creator campaign performance alongside paid, owned and earned metrics and social listening signals. Early testers are unnamed enterprise advertisers including a global streaming platform and a multinational e-commerce company. Executives cite declining organic reach and rising paid-amplification of creator content as drivers, and point to platform moves (e.g., YouTube evolving its partnerships API) that make deeper first-party integrations possible.
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