Observed Signal · Apr 27, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 1/5 · Sentiment: Positive
RAD Amplify Hires Tom Costello as Director of Sales
RAD Amplify, an AI-powered audience intelligence and creator marketing company, announced on April 27, 2026 that Tom Costello has been appointed Director of Sales. In the role Costello will lead revenue growth and expand partnerships with brands and agencies as RAD Amplify scales work with Fortune 1000 clients. Costello has more than 15 years of digital advertising sales experience, most recently serving as Sales Director at Outside and previously holding commercial roles at Microsoft, Quantcast, and Verizon Media. Rick Song, CEO of RAD Amplify, praised Costello’s client-relationship and revenue-scaling experience.
Company-level personnel hire for a MarTech/creator-marketing vendor; relevant to RAD Amplify's commercial growth but has limited broader industry impact.
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Key Takeaways & Evidence Grounding
- RAD Amplify appointed Tom Costello as Director of Sales on April 27, 2026.
- Costello has more than 15 years of experience in digital advertising sales.
- Before joining RAD Amplify, Costello was Sales Director at Outside and held roles at Microsoft, Quantcast, and Verizon Media.
- In his new role he will lead revenue growth and expand partnerships with brands and agencies.
- RAD Amplify is an AI-powered audience intelligence and creator marketing company working with Fortune 1000 brands and agency partners.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
RAD Amplify Names John King Head of Marketing
RAD Amplify, a RAD Intel portfolio company focused on creator marketing and audience intelligence, announced the appointment of John King as Senior Vice President, Head of Marketing on June 17, 2026. King will oversee brand and content strategy, demand generation, marketing communications, and sales enablement. He brings more than 15 years of marketing experience, having been among the first ten employees at SparkCognition, served as CMO of Goods & Services, founded Actualize Agency, and most recently led marketing at WorldQuant Foundry. RAD Amplify’s AI-powered platform identifies emerging consumer demand within online communities and activates creators predicted to perform; the company framed the hire as part of scaling through a category inflection toward measurable creator marketing.
RAD Amplify Launches for Real-Time Ad Intelligence Solutions
RAD Intel has launched RAD Amplify as a standalone operating company and dedicated managed-services organization powered by RAD Intel’s real-time intelligence platform. RAD Amplify will combine creator strategy, audience intelligence and media performance to help enterprise advertisers and global agency networks make faster, data-driven decisions, improve creator matching, and deliver measurable campaign outcomes. Rick Song was appointed CEO of RAD Amplify and Emily Duban will serve as President; Jeremy Barnett, CEO and co‑founder of RAD Intel, framed the move as a response to rising demand for real-time audience insight. The offering emphasizes real-time, post-level intelligence to inform messaging, creator partnerships and content distribution and aims to reduce wasted spend while producing repeatable business outcomes for senior marketing leaders.
Amplify Appoints President and Chief Revenue Officer
Amplify Technology, LLC, an AI-native RIA growth platform built on data lake architecture, announced leadership promotions: Jason Rowley was named President to lead day-to-day operations, and Kimberly Hill was promoted to Chief Revenue Officer to oversee revenue strategy, sales and client acquisition. Vickie Lewin will step back from her Chief Growth Officer role to serve as a consultant. The moves follow recent C-suite additions including Mark Fischer as inaugural Chief Operations Officer and Jack Martin as Chief Marketing Officer. Amplify reports supporting nearly $24 billion in assets under management, serving more than 39,000 households and 649 advisors, and has grown its team to over 100 employees after doubling headcount since 2024.
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