Amplify
K–12 curriculum, assessment, and tutoring platform for school districts.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Amplify Education, Inc.
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- Amplify Education, Inc., 55 Washington St., Brooklyn, NY 11201
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- amplify.com
What Amplify does
Amplify runs a B2B education platform model focused on institutional sales into K–12 districts and schools. It creates value by combining proprietary curriculum content, assessment systems, classroom delivery software, intervention tools, and educator support services into an integrated instructional stack. This allows schools to procure a broader solution rather than isolated point products, while giving Amplify recurring revenue, cross-sell potential, and deeper workflow embedding across teaching, assessment, and remediation.
Category differentiation
This is the K–12 education technology company Amplify Education, not an advertising, audio, or media amplification business. It is distinct from generic learning management systems because it combines curriculum content, assessment, intervention, and services for schools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Amplify is a US-based education technology company that sells digital curriculum, assessment, intervention, tutoring, and teacher training products to K–12 schools and school districts. Its core offer centres on literacy, maths, and science programmes, with products including mCLASS, CKLA, Amplify ELA, Amplify Science, Amplify Desmos Math, adaptive Boost products, and the Amplify Classroom delivery platform. The business is institutionally focused rather than consumer-led, with districts and schools as the direct buyers. The company makes money primarily through subscription licences, multi-year curriculum contracts, and associated services such as professional development, tutoring, and instructional materials. Its model combines software-like recurring revenue with curriculum licensing and managed services, creating opportunities to expand account value by linking assessment, core instruction, intervention, and implementation support within the same district.
Company news briefing
Briefing updated:
Amplify has confirmed its senior leadership structure, featuring Larry Berger as CEO, Catherine Mackay as President and COO, and LaShon Ormond as Chief Impact Officer. On the product front, the organisation is launching a renovated activity page for the Amplify Classroom platform, an update specifically designed to optimise the user experience by incorporating direct teacher feedback into the interface design.
Business model & monetisation
Amplify monetises through annual per-student licences, school-wide and district-wide subscriptions, multi-year curriculum adoption contracts, and bundled enterprise agreements. Additional revenue comes from professional development, tutoring services, and one-time or contract-based sales of instructional kits and classroom materials. The overall strategy blends recurring software and content revenue with service-led implementation and support fees.
- District and school software licences
- SaaS / software subscription
- Multi-year curriculum adoption contracts
- Licensing and subscription contracts
- Professional development and training
- Service fee / retainer
- Tutoring services
- Managed service fees
- Instructional kits and materials
- One-time product sales within curriculum contracts
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- IXL Learning
Adaptive K–12 learning software for schools, educators and families.
- Renaissance Learning
K–12 education SaaS for assessment, instruction, and learning analytics.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Localization Strategist (Fixed-Term)(Mid-Level) | Customer Experience | Remote - United States | |
| Virtual Tutor - Maryland(Unspecified) | Tutoring | Remote - MD | |
| Instructional Coach, Biliteracy (NYC) (Fixed-Term)(Unspecified) | Professional Services | Remote - United States | |
| Instructional Coach, Literacy/Supplementals (LAUSD) (Fixed-Term)(Unspecified) | Professional Services | Remote - United States | |
| NetSuite Developer(Mid-Level) | Business Systems | Remote - United States |
Explore company relationships
Questions about Amplify
What is Amplify?
Amplify is a private US education technology company that provides K–12 curriculum, assessment, intervention, tutoring, and professional development products to schools and districts.
Who uses Amplify?
Its products are used by school districts, school leaders, teachers, literacy and maths specialists, and students in K–12 settings, with districts and schools as the main paying customers.
How does Amplify make money?
It earns revenue from subscriptions, district curriculum contracts, per-student and site licences, tutoring services, professional development, and sales of instructional materials.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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