Amplify

Amplify runs a B2B education platform model focused on institutional sales into K–12 districts and schools. It creates value by combining proprietary curriculum content, assessment systems, classroom delivery software, intervention tools, and educator support services into an integrated instructional stack. This allows schools to procure a broader solution rather than isolated point products, while giving Amplify recurring revenue, cross-sell potential, and deeper workflow embedding across teaching, assessment, and remediation.

Amplify is a US-based education technology company that sells digital curriculum, assessment, intervention, tutoring, and teacher training products to K–12 schools and school districts. Its core offer centres on literacy, maths, and science programmes, with products including mCLASS, CKLA, Amplify ELA, Amplify Science, Amplify Desmos Math, adaptive Boost products, and the Amplify Classroom delivery platform. The business is institutionally focused rather than consumer-led, with districts and schools as the direct buyers.

The company makes money primarily through subscription licences, multi-year curriculum contracts, and associated services such as professional development, tutoring, and instructional materials. Its model combines software-like recurring revenue with curriculum licensing and managed services, creating opportunities to expand account value by linking assessment, core instruction, intervention, and implementation support within the same district.