Observed Signal · Jun 3, 2026 · Product Launch · Source: DWDL · Impact: 4/5 · Sentiment: Positive
Prime Video's Global Weekly Charts Put German 'LOL' Top
Prime Video published global weekly Top‑10 charts for the first time, split by series/films and English vs non‑English languages, and plans to release them weekly. In the May 25–31, 2026 chart the German edition of LOL: Last One Laughing was the number‑one non‑English series worldwide. Prime Video did not disclose raw view counts; independent AGF data showed LOL was the second‑most successful format across streaming offers in May (after Off Campus) and its first two episodes garnered more than 3.7 million views. Other German titles also featured: Maxton Hall was fourth among non‑English series and the film Der Tiger placed tenth among non‑English films. Globally, Off Campus was Prime Video's most‑watched series that week, with Spider‑Noir and The Boys following; LOL placed fifth in the overall series ranking.
Prime Video (a major streaming platform) began publishing global weekly viewership charts, increasing transparency around streaming performance. This affects content valuation, media planning and advertiser insight into OTT inventory — meaningful for marketers and measurement providers.
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Key Takeaways & Evidence Grounding
- Prime Video published global Top‑10 weekly charts of most‑watched titles (first time) and will publish them weekly, split by series/films and English vs non‑English languages.
- The German version of LOL: Last One Laughing was the top non‑English series worldwide for the week of 2026-05-25 to 2026-05-31 according to Prime Video's charts.
- Prime Video did not disclose specific view counts; AGF reported LOL was the second‑most successful format in cross‑platform streaming rankings in May and the first two episodes achieved over 3.7 million views.
- Other German productions in Prime Video's chart: Maxton Hall ranked 4th among non‑English series; the German film Der Tiger ranked 10th among non‑English films.
- In Prime Video's overall most‑watched series worldwide for the last week of May, Off Campus was #1, followed by Spider‑Noir and The Boys, with the German LOL at #5.
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Prime Video's LOL Tops Maxton Hall; Eurovision Leads
New AGF data covering 11–17 May 2026 show Prime Video’s German format "LOL: Last One Laughing" reached a streaming net reach of 2.069 million in the week the first two episodes were released, surpassing Amazon’s earlier "Maxton Hall" AGF mark by about 45,000. The cross‑provider streaming crown for the period went to the Eurovision Song Contest (ESC) with 2.895 million viewers on ARD platforms. AGF’s program‑brand metric counts how many people encountered content for at least one second across a provider’s own platforms (streaming-only reporting excludes YouTube and social networks). Other streaming highlights: RTL’s "Prominent getrennt - Die Villa der Verflossenen" (1.096M), RTLzwei/RTL+ "Kampf der Realitystars" (1.115M), Amazon’s "The Boys" (1.015M), "Tatort" (0.863M) and Amazon’s "Off Campus" (0.778M). The source is AGF Videoforschung (AGF SCOPE 1.15; package dated 2026-05-25).
Prime Video Unveils 2026/27 German Originals Slate
At a Berlin event, Prime Video unveiled its 2026/27 German originals slate, emphasizing continuity. The streamer now reaches over 17 million monthly ad-supported viewers. Highlights include the Gaumont-produced adaptation of Lilly Lucas's 'This Could Be Love'; the eighth season of 'LOL: Last One Laughing' around Easter 2027 and season two of 'LOL Next,' renewed before its first season aired; and the third and final 'Maxton Hall' season, premiering December 9. New titles span 'Perfekt Zusammen?!' with Anke Engelke and Bastian Pastewka, 'Drive – The Pretenders,' 'Queen Silvia' with Sat.1, Dennis Gansel's 'The Prototype,' and 'Holey Moley – Minigolf Extreme.' A fourth season of 'The 50' was confirmed. Tara Erer of Amazon MGM Studios noted German originals' global success, following Christoph Schneider's departure.
Amazon 'LOL' Tops AGF Streaming Reach in Week 21
AGF Videoforschung's streaming-only Programmmarke ranking for calendar week 21 (AGF SCOPE: 18.05.2026–24.05.2026) shows Amazon's comedy format "LOL: Last One Laughing" leading streaming net reach with 2.234 million unique viewers. Amazon also placed other titles in the top 10 — notably "Off Campus" (1.277 million) which grew substantially week-on-week, and "The Boys" (1.043 million), which remained above one million for a fourth consecutive week. Public broadcasters and broadcasters' news brands also performed strongly on streaming: ARD's "Sportschau" (1.646 million) and RTL's "ntv Nachrichten" (1.568 million) ranked high. The article explains AGF's Programmmarke metric (net reach across a program brand on publishers' own platforms) and notes streaming-only figures exclude YouTube and social networks.
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