Observed Signal · Sep 3, 2026 · Product Launch · Source: DWDL · Impact: 2/5 · Sentiment: Positive
CTV & OTT Market: Prime Video Unveils 2026/27 German Originals Slate
At a Berlin event, Prime Video unveiled its 2026/27 German originals slate, emphasizing continuity. The streamer now reaches over 17 million monthly ad-supported viewers. Highlights include the Gaumont-produced adaptation of Lilly Lucas's 'This Could Be Love'; the eighth season of 'LOL: Last One Laughing' around Easter 2027 and season two of 'LOL Next,' renewed before its first season aired; and the third and final 'Maxton Hall' season, premiering December 9. New titles span 'Perfekt Zusammen?!' with Anke Engelke and Bastian Pastewka, 'Drive – The Pretenders,' 'Queen Silvia' with Sat.1, Dennis Gansel's 'The Prototype,' and 'Holey Moley – Minigolf Extreme.' A fourth season of 'The 50' was confirmed. Tara Erer of Amazon MGM Studios noted German originals' global success, following Christoph Schneider's departure.
Prime Video's German original slate announcement reinforces its ad-supported streaming scale (17M+ monthly ad-supported viewers) and CTV inventory, but it is not an industry-shifting ad tech or policy event.
Key Takeaways & Evidence Grounding
- Prime Video announced its 2026/27 German originals slate in Berlin.
- 'Maxton Hall' returns for its third and final season on December 9.
- 'LOL: Last One Laughing' gets season 8 around Easter 2027; 'LOL Next' season 2 was renewed before season 1 aired.
- Prime Video now has over 17 million monthly ad-supported viewers.
- New productions include 'This Could Be Love' (Gaumont) and 'Queen Silvia' (with Sat.1).
Connected Companies & Entities
4 Entities mappedAmazon MGM Studios
Amazon’s film, TV and franchise IP studio arm.
“Tara Erer, Head of UK & Northern Europe Originals at Amazon MGM Studios, commented on German originals....”
Amazon
Global commerce, cloud, advertising and subscription platform company.
“Amazon's streaming service Prime Video hosted a Berlin event to present its 2026/27 German originals....”
EndemolShine Germany
German TV producer and format licensing business within Banijay.
“'The 50' is produced by EndemolShine Germany and Rainer Laux Productions....”
SAT.1
German broadcaster behind SAT.1 and its Joyn distribution.
“'Queen Silvia' is the second collaboration between Prime Video and Sat.1....”
Ontology Mapping & Concepts
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