Observed Signal · Sep 3, 2026 · Product Launch · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Prime Video Unveils 2026/27 German Originals Slate
At a Berlin event, Prime Video unveiled its 2026/27 German originals slate, emphasizing continuity. The streamer now reaches over 17 million monthly ad-supported viewers. Highlights include the Gaumont-produced adaptation of Lilly Lucas's 'This Could Be Love'; the eighth season of 'LOL: Last One Laughing' around Easter 2027 and season two of 'LOL Next,' renewed before its first season aired; and the third and final 'Maxton Hall' season, premiering December 9. New titles span 'Perfekt Zusammen?!' with Anke Engelke and Bastian Pastewka, 'Drive – The Pretenders,' 'Queen Silvia' with Sat.1, Dennis Gansel's 'The Prototype,' and 'Holey Moley – Minigolf Extreme.' A fourth season of 'The 50' was confirmed. Tara Erer of Amazon MGM Studios noted German originals' global success, following Christoph Schneider's departure.
Prime Video's German original slate announcement reinforces its ad-supported streaming scale (17M+ monthly ad-supported viewers) and CTV inventory, but it is not an industry-shifting ad tech or policy event.
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Key Takeaways & Evidence Grounding
- Prime Video announced its 2026/27 German originals slate in Berlin.
- 'Maxton Hall' returns for its third and final season on December 9.
- 'LOL: Last One Laughing' gets season 8 around Easter 2027; 'LOL Next' season 2 was renewed before season 1 aired.
- Prime Video now has over 17 million monthly ad-supported viewers.
- New productions include 'This Could Be Love' (Gaumont) and 'Queen Silvia' (with Sat.1).
Connected Companies & Entities
5 Entities mapped“Amazon's streaming service Prime Video hosted a Berlin event to present its 2026/27 German originals.”
“'Queen Silvia' is the second collaboration between Prime Video and Sat.1.”
“Tara Erer, Head of UK & Northern Europe Originals at Amazon MGM Studios, commented on German originals.”
“'The 50' is produced by EndemolShine Germany and Rainer Laux Productions.”
“'Maxton Hall' is produced by UFA Fiction, and 'Friends Sex and Games' is also produced by UFA Fiction.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Prime Video Prepares for Life After 'Maxton Hall'
Prime Video will end its hit German series Maxton Hall with a final third season airing in December and is expanding its German originals slate. The streamer announced a new six‑part New‑Adult series (working title "Superior") produced by Swiss Zodiac Pictures in partnership with MMC Zodiac; main cast includes Zoe Fürmann, Jonathan Kriener, Kjell Brutscheidt, Lukas von Horbatschewsky, Jule Hermann and Manal Raga a Sabit. Adrian Spring is the creator and head writer; Jessica Hefti, Lukas Hobi and Reto Schaerli are listed as executive producers and Lennart Lenzing as producer. Prime Video also announced a prominently cast feature film (working title "Morgen ist jetzt"), a German remake of the Spanish film Mañana es hoy, produced by W&B Television and featuring Moritz Bleibtreu and Jördis Triebel. Filming for the film recently finished in Jesolo and Munich.
Prime Video's Global Weekly Charts Put German 'LOL' Top
Prime Video published global weekly Top‑10 charts for the first time, split by series/films and English vs non‑English languages, and plans to release them weekly. In the May 25–31, 2026 chart the German edition of LOL: Last One Laughing was the number‑one non‑English series worldwide. Prime Video did not disclose raw view counts; independent AGF data showed LOL was the second‑most successful format across streaming offers in May (after Off Campus) and its first two episodes garnered more than 3.7 million views. Other German titles also featured: Maxton Hall was fourth among non‑English series and the film Der Tiger placed tenth among non‑English films. Globally, Off Campus was Prime Video's most‑watched series that week, with Spider‑Noir and The Boys following; LOL placed fifth in the overall series ranking.
Prime Video's German Originals Show Mixed AGF Results
Amazon announced in spring 2024 it would sharply increase German originals for Prime Video. Since Prime Video began participating in AGF audience measurement in November, seven months of AGF data show a mixed picture: some Prime Video productions become major streaming hits in Germany while many fall into the middle range and some fail to appear in AGF rankings. Standouts include Maxton Hall (S2) with >4.6 million starts for episode 1 in Germany and weekly net reach peaks above 2 million, US imports like Off Campus with >4.7 million starts, and the German film Der Tiger with >3 million starts in January. Reality and unscripted formats show varied performance (The 50 peaked ~800k weekly net reach; 7 vs. Wild ~500k). Amazon does not allow AGF to measure its live sports; Amazon-reported data put a PSG–Bayern match at over five million households.
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