Observed Signal · Jun 17, 2026 · Audience Measurement Report · Source: DWDL · Impact: 3/5 · Sentiment: Neutral
Prime Video's German Originals Show Mixed AGF Results
Amazon announced in spring 2024 it would sharply increase German originals for Prime Video. Since Prime Video began participating in AGF audience measurement in November, seven months of AGF data show a mixed picture: some Prime Video productions become major streaming hits in Germany while many fall into the middle range and some fail to appear in AGF rankings. Standouts include Maxton Hall (S2) with >4.6 million starts for episode 1 in Germany and weekly net reach peaks above 2 million, US imports like Off Campus with >4.7 million starts, and the German film Der Tiger with >3 million starts in January. Reality and unscripted formats show varied performance (The 50 peaked ~800k weekly net reach; 7 vs. Wild ~500k). Amazon does not allow AGF to measure its live sports; Amazon-reported data put a PSG–Bayern match at over five million households.
Prime Video's participation in AGF provides the first independently measured, comparable German streaming audience data for the service, revealing which originals drive reach and informing advertisers, media planners and publishers about CTV inventory performance and content-driven audience patterns.
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Key Takeaways & Evidence Grounding
- Amazon announced in spring 2024 it would increase the production rate of German originals for Prime Video.
- Prime Video began participating in AGF audience measurement in November, providing the first independently comparable German streaming numbers for the service.
- Maxton Hall season 2, episode 1 was started over 4.6 million times in Germany (November); episodes 2 and 3 around 4 million; weekly net reach peaked above 2 million.
- Off Campus (US series) had over 4.7 million starts for episode 1 in May; the German film Der Tiger recorded over 3 million starts in January.
- Reality and unscripted shows had mixed results: The 50 peaked at ~800,000 weekly net reach, 7 vs. Wild around 500,000; the quiz show Yes or No Games did not appear in AGF rankings.
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Prime Video's 'Gladiators' draws low German viewership
Amazon Prime Video's German revival of the gameshow format 'Gladiators' (a co-production with RTL) premiered on August 6 but quickly fell out of Amazon's daily Top 10 and did not appear in AGF's program-brand streaming top-5 for providers. AGF's absence signal implies fewer than 240,000 unique viewers in the first three days after release. By contrast, established titles such as 'Two and a Half Men' led Prime Video with a reported streaming net reach of 1.15 million according to AGF data for the week of Aug 3–9, 2026. The article also reports stronger season starts on other platforms (Joyn, RTL+) and highlights the AGF 'Programmmarke' streaming reach metric as a new data source for cross-platform audience measurement.
Amazon's 'Reacher' Tops German AGF Streaming Charts in August
The AGF streaming charts for August in Germany show Amazon Prime Video's 'Reacher' season 4 dominating, with the first three episodes reaching 2.534 to 2.888 million views. RTL+ premiered 'Das Sommerhaus der Stars' season 11 before linear TV, surpassing 2 million views. On Joyn, 'Villa der Versuchung' became the top program with up to 1.298 million views per episode. ZDF drew seven-figure audiences with solar eclipse coverage and the European Athletics Championships; ARD's 'Der Buchspazierer' hit exactly 1.000 million views. DAZN's Bundesliga Saturday conference reached 816,000 views. The AGF Census+ methodology measures single titles across participating platforms including RTL, ProSiebenSat.1, ARD, ZDF, RTL Zwei, Sky, DAZN, Axel Springer, Sport1, and Amazon Prime Video, excluding social media and linear TV livestreams.
Prime Video Smashes Champions League Streaming Record
In September 2026, Amazon's Prime Video dominated German streaming, with AGF measuring sports for the first time. The Champions League match between Borussia Dortmund and Villarreal topped the rankings with 4.605 million views, the highest for any single program. Prime Video secured eight of the top eleven positions, including the series "Reacher" and its spin-off "Neagley." Competitors lagged: RTL's "Das Sommerhaus der Stars" led non-Prime content with 2.698 million views, while ARD's Germany-Greece match drew over 2 million, and DAZN's Elversberg-Bayern game recorded nearly 1.7 million. ZDF's election coverage reached 1.702 million. The AGF Census+ methodology counts video starts, not unique viewers, and excludes platforms like YouTube and Facebook.
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