Observed Signal · May 1, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 2/5 · Sentiment: Positive

Prebid.js 11.10.0 Released

Executive Signal Summary

Prebid.js v11.10.0 was released on 2026-05-01 via the prebid/Prebid.js GitHub repository. The release adds new bid adapters (initial Pigeoon adapter and a new cortex adapter), includes a bug fix for mergeConfig related to priceGranularity and mediaTypePriceGranularity, and contains multiple maintenance updates (adapter additions/changes, test stabilizations, and core dependency adjustments). Source code archives (zip and tar.gz) were published with the release.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Prebid.js is a core open-source header-bidding library used widely by publishers; new adapters and bug fixes affect header-bidding integrations and publisher ad stacks but this is an incremental release rather than an industry‑shifting change.

SIGNAL RADAR

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Key Takeaways & Evidence Grounding

  • Prebid.js version 11.10.0 was released on 2026-05-01.
  • New bid adapters included: Pigeoon (initial release) and cortex.
  • Bug fix: mergeConfig failing to apply custom priceGranularity and a fix to mediaTypePriceGranularity setter.
  • Maintenance updates included MSFT Bid Adapter video support, addition of Asterio adapter, ReVantage gvlid, and various test and core maintenance changes.
  • Release published by github-actions; source archives (zip and tar.gz) timestamped 2026-05-01T15:34:27Z.

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: https://github.com/prebid/Prebid.js/releases.atom•Published: May 1, 2026
Original Coverage Title: “Release Prebid 11.10.0 Release · prebid/Prebid.js”

Related Market Signals & Shifts

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Prebid.js 11.29.0 Release

Prebid.js v11.29.0 was published on 2026-08-06 (commit f8feaa9) with new adapters, maintenance updates, and bug fixes. Notable items include the initial release of a DevTools MCP module, new HyperBrainz and Synapse HX bid adapters, a fix for analytics provider configuration types, and multiple maintenance updates across bid adapters (e.g., TripleLift, Yieldmo, VISX). Source tarball and zip artifacts were published with the release.

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Header BiddingJun 4, 2026

Prebid.js 11.15.0 Released

Prebid.js v11.15.0 was released on 2026-06-04 via the prebid/Prebid.js GitHub repository. The release includes core PRs (consent/legal-basis improvements, bid desirability adjustment, and enforcement of accessRequestCredentials), new features and adapters (Vuukle ortbConverter rewrite with video/native and new endpoint; Hubvisor analytics adapter; new ferio adapter; Ogury instream video support; Acxiom realid userID module), multiple bug fixes (including Criteo Id System and hb_cache_host fixes), and a range of maintenance updates across many bid adapters, identity modules and build/test tooling. Source archives (zip and tar.gz) were published with the tag.

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Header BiddingJul 8, 2026

Prebid.js 11.23.0 Released

Between July 8–20, 2026 Prebid published three Prebid.js releases: 11.23.0 (2026-07-08, commit 495a6b6), 11.24.0 (2026-07-14, assets ts 2026-07-14T16:59:08Z) and 11.25.0 (2026-07-20, commit 3701f58). The releases introduced new bid adapters (MediaGo Technology LLC and JJTech in earlier updates; Pinelake and OCM in 11.25.0), core fixes (escaping user‑sync iframe URLs, PBS host‑company vendor consent check, TCF control TypeError fix, gamAdserverVideo cust_params array encoding) and bug fixes (TeqBlaze undefined bidfloor, mobile GAME_MANUAL_INTERSTITIAL rendering, usersync iframe styling). Maintenance and quality improvements included Equativ adapter enhancements (placementuuid + forwarded inventory), Aso GVL IDs, Cortex regional endpoints, build/dependency bumps, CI/e2e/workflow fixes, removal of deprecated istanbul, lint fixes, and published source archives.

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