Observed Signal · May 5, 2026 · Conference · Source: AdExchanger · Impact: 3/5 · Sentiment: Positive
POSSIBLE 2026: Industry Experts Discuss AI Trends
At POSSIBLE 2026 in Miami, Digiday conducted interviews with agency and brand executives about the practical impact of generative AI on marketing while emphasizing the need to stay human. The conference, headed by Christian Muche and owned by The Hyve Group, surfaced recurring themes: pragmatic uses of AI for measurement and efficiency, talent and hiring implications, economic uncertainty, and maintaining emotional/creative connections with audiences. Executives interviewed include Geico’s Katie Klumper (on using AI to find and retain talent), 1440 co-founder Tim Huelskamp (on neutral news and fact‑checking), Marketcast CMO Kerel Cooper (on AI to speed data crunching without losing human insight), media veteran Alan Schanzer, CROING founder Alejandra Salazar and Maybelline New York president Yasmin Dastmalchi (on authentic Latin consumer engagement). Digiday notes a second installment will feature conversations with Christian Muche, Hyve Group CEO Mark Shashoua and other industry execs.
Conference-level industry perspectives on AI (especially agentic AI) signal practical adoption trends that affect agencies, measurement vendors and media buyers; useful but not a platform-level technical or policy shift.
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Key Takeaways & Evidence Grounding
- POSSIBLE 2026 conference held in Miami (year four of the event).
- The conference is headed by Christian Muche and owned by The Hyve Group.
- Digiday published interviews with executives from Geico, 1440, Marketcast, Mediaplus, CROING and Maybelline New York.
- Geico marketing executive Katie Klumper said AI helps the insurer find and retain talent.
- Marketcast CMO Kerel Cooper said the firm uses AI to speed data crunching to derive insights while preserving human emotional context.
Connected Companies & Entities
5 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AdExchanger Hot Takes from POSSIBLE 2026
AdExchanger published a podcast episode titled "What’s POSSIBLE With AI" on May 1, 2026, featuring reporters Alyssa Boyle and Anthony Vargas returning from the POSSIBLE conference in Miami. The episode and accompanying piece summarize industry conversations about agentic AI — including the idea of AI agents negotiating media buys (agent-to-agent buying) — and debate whether such approaches will transform programmatic advertising or remain peripheral. The coverage highlights potential operational impacts (how planners translate briefs and how DSPs/SSPs view their data foundations), notes that current agentic systems favor strategic humans who manage AI outputs, and flags conspicuously absent topics at the conference: sustainability, transparency, and publishers.
Possible Conference: AI's Promise and Threat
Digiday reported live from the fourth annual Possible conference in Miami (Fontainebleau Hotel) on April 29, 2026. Possible co-founder and president Christian Muche said attendance rose to about 7,500 this year, up from 5,400 in 2025. As a media partner, Digiday hosted on-site interviews with industry executives about generative AI’s business impact. Fern Potter (chief strategy and growth officer at Multilocal) discussed curation’s recent growth and how AI improves data hygiene and discoverability. Kamran Asghar (co-founder and CEO, Crossmedia) highlighted independent agencies’ agility and marketplace flexibility prompting continued media spend. Nielsen’s first-ever chief client officer, Peter Naylor, described Nielsen’s move into predictive analytics with a “predictive sales lift” product and commented on handling large data volumes in the context of LLMs. The piece summarizes editors’ key takeaways from conversations at the event.
CES 2026: Unmasking AI Hype in Advertising
At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network recorded video interviews with digital advertising executives to gather perspectives on industry trends for 2026, lessons from 2025, and which AI use cases are genuinely impactful versus hype. The piece presents short-form insights from leaders including Tony Katsur (IAB Tech Lab), Tim and Chris Vanderhook (Viant), André Swanston (PHȲND), Jamie Seltzer (Havas Media Network), Rob Deichert (TripleLift), Dave Olesnevich (The Weather Company), Joshua John (Yahoo DSP) and Chris Signore (Magnite). The interviews focus on practical AI applications, industry mistakes to avoid, and emerging priorities for advertisers and vendors entering 2026.
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