Observed Signal · Jul 29, 2026 · Conference · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Neutral
PGC Summit Shanghai Kicks Off with Major Game Studios
Pocket Gamer Connects (PGC) Summit Shanghai opened on July 29, 2026, featuring talks from game companies including Habby, Thatgamecompany, Mattel163 and Kingsoft. Organised in association with MyGamez, the conference gathers international firms such as Xsolla, Amazon Web Services, SocialPeta and multiple investors and studios. The event includes a Big Indie Zone expo, the Big Indie Pitch, networking parties (including a Pocket Gamer Party sponsored by Century Games) and a Pocket Gamer Mixer in association with EnjoyPay. PocketGamer.biz will report live from the summit and make top talks available via its YouTube channel. Pocket Gamer is also a strategic content partner with ChinaJoy 2026 and promotes a China region report published with Xsolla.
Event-level industry coverage focused on gaming conferences and networking; relevant for game developers, publishers and investor relations but has limited direct impact on the wider AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Pocket Gamer Connects Summit Shanghai began on July 29, 2026 with a day of talks from game companies including Habby, Thatgamecompany, Mattel163 and Kingsoft.
- The conference is organised in association with MyGamez and brings international companies and investors to Shanghai.
- Representatives from Xsolla, Amazon Web Services, Revolution Software, SocialPeta, SayGames, G-bits, Kuuasema, Transcend Fund, Bitkraft Ventures, Play Ventures, BBX Ventures and Aream & Co attended the show.
- Event programming includes the Big Indie Zone expo, the Big Indie Pitch, the Pocket Gamer Party sponsored by Century Games, and a Pocket Gamer Mixer in association with EnjoyPay (taking place July 30).
- PocketGamer.biz will report live from the summit and is a strategic content partner with ChinaJoy 2026; it published a China region report in association with Xsolla.
Connected Companies & Entities
7 Entities mapped“Pocket Gamer Connects Summit Shanghai has officially begun with a day of talks from top companies including Habby, Thatgamecompany, Mattel16...”
“As well as the aforementioned companies, we're welcoming to the show representatives from the likes of Xsolla, Amazon Web Services, Revoluti...”
“As well as the aforementioned companies, we're welcoming to the show representatives from the likes of Xsolla, Amazon Web Services, Revoluti...”
“Then there’s the Big Indie Pitch for mobile, PC and console studios and later in the day - the Pocket Gamer Party sponsored by Century Games...”
“But don’t forget, if you miss any sessions, we’ll be making a number of top talks available on the PocketGamer.biz YouTube channel....”
“As well as the aforementioned companies, we're welcoming to the show representatives from the likes of Xsolla, Amazon Web Services, Revoluti...”
“As well as the aforementioned companies, we're welcoming to the show representatives from the likes of Xsolla, Amazon Web Services, Revoluti...”
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PG Connects Summit Shanghai Confirmed Attendees Listed
PocketGamer.biz reports that PG Connects Summit Shanghai will return on July 29 with a one-day, business-focused summit ahead of ChinaJoy. The event features a curated five-track conference programme, around 40 expert speakers, an expanded Big Indie Pitch and a free online networking platform to connect local and international companies. The article publishes an alphabetical list of confirmed attendee companies — from game developers and publishers to service providers — and highlights examples including G5 Entertainment, Kingsoft, Krafton, Mattel163, Rovio, SayGames, thatgamecompany and Wargaming. Tickets are on sale via the event website. The piece references last year’s debut which drew over 630 attendees from 315 companies across 31 countries.
PG Connects Summit Shanghai returns bigger and better
PG Connects Summit Shanghai (published 2026-07-31) expanded on its 2025 debut with over 770 registrations from 400+ companies and visitors from 40 countries. The event featured a new venue, an augmented indie developer area, the first Shanghai Big Indie Pitch, and an AI summit. Attendees were 56% from China, 39% senior decision-makers, and 82% game makers. Organisers also hosted evening networking including a VIP supper in association with Epic Games and a party, connecting over 1,000 global games-industry members. The article also notes forthcoming related events: the Pocket Gamer Mobile Games Awards in Cologne (presented with Samsung Gaming Hub) and PG Connects Nordics in Helsinki.
Funding, Monetisation and AI at PGC Summit Shanghai 2026
Pocket Gamer Connects (PGC) Summit Shanghai returns on July 29, 2026, with a one-day programme focused on funding, cross-border publishing, ad monetisation and AI. The Global Trends track opens with sessions from AWS China and Scopely and a funding panel featuring Tony Shong (IndieLight), Lirui Ding (Transcend Fund) and Chelsea Anglin (DD For Games). The afternoon 'East Meets West' track showcases Newzoo, Radiance Strategic Solutions, Kingsoft and speakers on publishing into and out of China. An Ad Insights track examines Apple Ads and differences between Eastern and Western ad monetisation with MStars.ai, Stonegate Games and AppHarbr contributors. The day closes with an AI Gamechangers Summit including panels on creative disruption and industrial adoption of AI, featuring speakers from Hat‑Trick Capital and Aream & Co. The programme emphasises China’s market scale (over a quarter of global player spending) and practical dealmaking between domestic and international studios.
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