Xsolla

Xsolla operates a B2B gaming infrastructure model built around payment processing, merchant-of-record services, commerce tooling and monetisation software. It creates value by helping game companies accept more payment methods globally, run direct-to-consumer web shops outside app stores, manage recurring billing and identity, and monetise non-paying players through rewarded advertising. Its platform approach increases switching costs by bundling multiple operational layers into one ecosystem.

Xsolla is a private gaming commerce and monetisation platform serving game developers and publishers. Its core products cover global payments, merchant-of-record checkout, web shops for direct-to-player sales, subscriptions, authentication, backend tooling and rewarded advertising. The company generates revenue primarily by taking a percentage of payment volume or game revenue rather than relying solely on fixed software subscriptions.

The business is positioned as infrastructure for studios that want to monetise players across web, mobile and in-game environments while reducing compliance, tax and payment complexity. Its customer base is business-side rather than consumer-side: game developers, publishers and related technical teams buy the platform, while players interact with commerce flows indirectly through their games and web shops.