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GameAnalytics

Game analytics, LiveOps and market intelligence SaaS for studios.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
GameAnalytics ApS
Entity type
COMPANY
Headquarters
Denmark
Market role
B2B SaaS Provider
Official website
gameanalytics.com

What GameAnalytics does

GameAnalytics creates value by embedding analytics and operational tooling into game development and growth workflows. It captures gameplay and performance data through its platform, converts that data into dashboards, segmentation, experimentation, raw data access, and market intelligence products, and then monetises those capabilities via subscription tiers and premium add-ons. The model combines product-led adoption through a free tier with account expansion into paid analytics, infrastructure, and intelligence modules for larger studios.

Category differentiation

GameAnalytics is a B2B software company for game studios, not a consumer gaming app or a game publisher. It is distinct from general mobile analytics suites because its products are purpose-built for game analytics, LiveOps, and gaming market intelligence.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

GameAnalytics ApS is a Denmark-based B2B SaaS provider focused on analytics, data infrastructure, LiveOps tooling, and market intelligence for game developers and studios. Its platform helps teams track player behaviour, monitor engagement and monetisation, segment users, run experiments, access raw event data, and benchmark advertising and creative performance across the gaming market. The company sells directly to game studios, product teams, user acquisition teams, analysts, and data engineers. The company generates revenue through a freemium-to-paid software model. Core analytics drives adoption, while paid tiers, premium modules, usage-based data access, and subscription market intelligence products monetise larger and more sophisticated studios. GameAnalytics was acquired by Mobvista in 2016 and operates as an active subsidiary supporting the gaming app ecosystem.

Business model & monetisation

GameAnalytics monetises through a freemium SaaS structure. The free tier reduces adoption friction for developers, while revenue comes from paid subscriptions for advanced analytics and intelligence products, premium add-ons such as PipelineIQ and MarketIQ, credit or usage-based access to advanced capabilities, annual plans, and enterprise support or expanded data access for larger studios.

Core analytics subscriptions
Software Subscription
Premium data pipeline and raw data access
Pay-per-Use
Market intelligence subscriptions
Software Subscription
Enterprise support and expanded capabilities
Software Subscription

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

GameAnalytics ApS

IAB vendor record: 1267

Cookies declared
No
Non-cookie access declared
Yes
Declared purpose IDs
1, 3, 5
Declared feature IDs
1
Declared special purpose IDs
1, 3

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about GameAnalytics

What is GameAnalytics?

GameAnalytics is a B2B SaaS platform for game developers that provides player analytics, LiveOps tooling, data pipelines, and gaming market intelligence.

Who uses GameAnalytics?

GameAnalytics is used by game studios, product teams, LiveOps teams, user acquisition marketers, analysts, and data engineers.

How does GameAnalytics make money?

GameAnalytics makes money through paid software subscriptions, premium product modules, usage-based data access, and enterprise support.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

19 publicly documented primary sources and citations linked across the market graph.

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