Market & Financial Intelligence Platforms · Data Provider / Broker · B2B SaaS Provider
Newzoo
Games market intelligence, gamer research and performance analytics provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Newzoo International B.V.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Amsterdam, Netherlands
- Company size
- 50–200
- Market cluster / sector
- Market & Financial Intelligence Platforms
- Market role
- Data Provider / Broker · B2B SaaS Provider
- Official website
- newzoo.com
What Newzoo does
Newzoo creates value by gathering, structuring and analysing proprietary games-market, title-performance, storefront and gamer-survey data, then packaging these assets into subscription products, data licences, API access and analyst-led services. Its platform enables customers to benchmark games, assess audiences, forecast markets, monitor commercial performance and inform development, publishing, marketing and investment decisions. Recurring software and data contracts provide the core commercial engine, supplemented by project-based research and consulting.
Category differentiation
Newzoo is a B2B games intelligence, research and analytics provider, not a game publisher, game developer, consumer storefront or advertising network. It sells data and advisory services rather than games or media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Newzoo International B.V. is a Dutch private games market-intelligence company. It provides proprietary game performance data, gamer research, market forecasts, digital store intelligence, dashboards, API feeds, bespoke research and consulting. Its customers are game developers, publishers, platform operators, technology companies, investors, media businesses, advertisers and corporate strategy teams. Newzoo generates revenue through enterprise subscriptions and licences for its proprietary datasets, platform access and APIs, with customised contracts based on users, market coverage, data scope and licence requirements. It also sells bespoke custom-research and consulting engagements. Advance Publications acquired a majority stake in Newzoo in 2018, while Newzoo continues to trade under its Dutch legal entity.
Company news briefing
Briefing updated:
Newzoo has published extensive market intelligence and revenue forecasts highlighting shifting dynamics across the global games sector, including a projected 2026 worldwide market valuation of $213.9 billion. Recent collaborative reports with partners such as Carry1st and GEEIQ have detailed regional expansions in the Middle East and Africa, alongside emerging monetisation and playtime trends for platforms like Roblox. These insights assist industry stakeholders in navigating complex multi-channel advertising ecosystems and divergent platform growth trajectories.
Business model & monetisation
Newzoo monetises through enterprise subscriptions and licensed access to proprietary games data, research datasets, platform dashboards, market reports and API feeds. Pricing is contract-led and customised by product scope, users, markets, data coverage, API access and licensing rights. Custom Research and Consulting generate managed-service revenue through bespoke project and engagement fees. It does not operate a consumer gaming business or an advertising-inventory marketplace.
- Platform dashboards, data licences and API access
- Enterprise subscription and customised data licensing
- Market reports and forecast datasets
- Subscription and data-asset licensing
- Custom gamer research
- Bespoke project service fee
- Consulting
- Strategic advisory engagement fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Wardogs Tops Newzoo's September PC Revenue Charts
Gaming · Recorded impact score: 1/5
Bulkhead's Wardogs topped Newzoo's September PC revenue charts, surpassing EA Sports FC 27, within its first three weeks of Early Access. Marvel's Wolverine ranked fourth in console revenue, achieving the highest monthly dollar sales for a Sony-published title since Helldivers 2 per Circana. Halloween: The Game and The Blood of the Dawnwalker both reached Top 10 in PC and console revenue. Bodycam climbed 20 places to No.6 in PC revenue after a major update. Control Resonant, Remedy's first self-published title, debuted at No.18 in PC and No.17 in console, surpassing one million units in its launch month. Newzoo analyst Mert Şahin commented on crowded market dynamics and pricing strategies ahead of GTA 6's release.
- Wardogs topped Newzoo's September PC revenue chart in its first three weeks of Early Access.
- Marvel's Wolverine ranked fourth in console revenue and achieved highest monthly dollar sales for a Sony-published title since Helldivers 2.
Carry1st focuses on commerce, payments in Africa and Middle East
Media & Gaming · Recorded impact score: 3/5
South Africa-based Carry1st has pivoted its business model over the past 12-18 months towards its commerce platform, comprising Carry1st Shop, Pay1st, and Flow1st. The company now treats Africa and the Middle East as a single region, leveraging local expertise and payment infrastructure to help global gaming partners monetize. A joint analysis with Newzoo forecasts MEA games revenue to reach $8.53 billion in 2026, with revenue growth outpacing player growth. Carry1st's Africa Cup esports tournament continues to expand, with a prize pool of $30,000 in 2026, qualifying for global championships. The company emphasizes localised payment rails and local leadership as key to unlocking spending potential in the region.
- Carry1st pivoted to commerce platform with Carry1st Shop, Pay1st, and Flow1st.
- MEA games revenue projected at $8.53 billion in 2026, up 10.3% YoY (Newzoo).
Roblox most-played game by hours, older players spend more
Gaming · Recorded impact score: 3/5
A report by Newzoo and GEEIQ reveals that Roblox generated 4.05 billion hours of playtime across PC and console in H1 2026, making it the most-played game by total hours. The report highlights Roblox's maturing audience, with 80% of players over 16 spending money on games in the past six months, compared to 59% of non-Roblox players. The report also notes that lapsed players often move to other live-service titles like Fortnite or realistic shooters. Roblox is investing in improved graphics and age verification to retain older users. The report also analyzes brand activations on Roblox, finding that only 15 video game industry activations occurred since 2021, with Ubisoft leading. The report concludes that while Roblox is not yet a AAA threat, its audience is growing and worth watching.
- Roblox generated 4.05 billion hours of playtime across PC and console in H1 2026.
- 80% of Roblox players over 16 spent money on games in the past six months, compared to 59% of non-Roblox players.
Newzoo: No Single Growth Model for Games Market
Market Research · Recorded impact score: 2/5
Newzoo's latest forecast projects the global games market will reach $213.9 billion in 2026, up 6.1% year-over-year, with growth driven by an expanding player base rather than conversion improvements. The global player base is expected to grow 4.4% to 3.7 billion, while spenders rise 4.7% to 1.65 billion, with average revenue per spender at $129.6. Mobile remains the largest platform with $121.1 billion in revenue (up 6.8%), despite a 25% year-over-year decline in global downloads and a 30% increase in cost per install. Newzoo highlights divergent growth paths across PC, console, and mobile, with no single model for growth. Direct-to-consumer channels are becoming more significant, with most tracked publishers generating at least 39% of gaming revenue directly from consumers. Growth in mobile players is shifting geographically, with Central Southern Asia, Southeast Asia, and the Middle East & Africa expected to account for 80% of new players.
- Global games market forecast to reach $213.9 billion in 2026, up 6.1% year-over-year.
- Mobile revenue expected to reach $121.1 billion, up 6.8%, despite a 25% year-over-year decline in downloads.
Mobile Games Data Digest: Roblox, Heartopia, Newzoo, More
Financials · Recorded impact score: 3/5
This weekly data digest covers key mobile gaming metrics and financial results. Roblox shares jumped 11% after announcing developer tools. Sensor Tower data shows Asian firms leading August growth, with Sony top. Heartopia reached $20M monthly IAP revenue. Pocket Worlds acquired Hotel Hideaway. Clash of Critters entered top coin looter games. Newzoo forecasts mobile revenue to hit $121.1B in 2026. StoryToys revenue up 43%. Age of Magic hits $120M lifetime revenue.
- Roblox shares rose 11% on September 14, 2026, after RDC announcements.
- According to Sensor Tower, Sony led IAP revenue growth in August with $26.7m.
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Questions about Newzoo
What is Newzoo?
Newzoo is a Dutch B2B provider of games market intelligence, game performance analytics, gamer research, forecasts, store intelligence and consulting.
Who uses Newzoo?
Game developers, publishers, platform operators, technology companies, investors, advertisers, media businesses and strategy teams use Newzoo.
How does Newzoo make money?
Newzoo earns revenue from enterprise subscriptions, proprietary data licences, platform and API access, market reports, custom research and consulting fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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