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Data Provider / Broker · B2B SaaS Provider · vs · Data Provider / Broker

Newzoo vs Similarweb

Structured technology and market comparison · 2026

Direct Feature Comparison

Newzoo · vs · Similarweb
Market Cluster / Sector
NewzooData Provider / Broker · B2B SaaS Provider
SimilarwebData Provider / Broker
Platform Focus
Newzoo

Games market intelligence, gamer research and performance analytics provider.

Similarweb

Digital intelligence software for web, app, ecommerce, and advertising insights.

Company Size
Newzoo50–200 employees
Similarweb1,001–5,000 employees
Headquarters
NewzooNetherlands
SimilarwebIsrael
Year Founded
Newzoo2007
Similarweb2009

Analyze all overlapping signals and tech stacks for Newzoo and Similarweb

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Comparison Analysis

What is the main difference between Newzoo and Similarweb?

When comparing Newzoo and Similarweb, both platforms operate within the Measurement & Analytics Platform and Data Provider / Broker ecosystem. Newzoo is positioned as Games market intelligence, gamer research and performance analytics provider, whereas Similarweb focuses on Digital intelligence software for web, app, ecommerce, and advertising insights. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Newzoo and Similarweb?

When evaluating Newzoo and Similarweb, enterprise buyers also consider other platforms in Measurement & Analytics Platform and Data Provider / Broker. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Newzoo and Similarweb compare?

Newzoo is headquartered in Netherlands (founded in 2007) with 50–200 employees. Similarweb is based in Israel (founded in 2009) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Newzoo vs Similarweb

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

NE

Newzoo

Recent Signals

  • ·GamesIndustry.bizGaming

    Wardogs Tops Newzoo's September PC Revenue Charts

    Bulkhead's Wardogs topped Newzoo's September PC revenue charts, surpassing EA Sports FC 27, within its first three weeks of Early Access. Marvel's Wolverine ranked fourth in console revenue, achieving the highest monthly dollar sales for a Sony-published title since Helldivers 2 per Circana. Halloween: The Game and The Blood of the Dawnwalker both reached Top 10 in PC and console revenue. Bodycam climbed 20 places to No.6 in PC revenue after a major update. Control Resonant, Remedy's first self-published title, debuted at No.18 in PC and No.17 in console, surpassing one million units in its launch month. Newzoo analyst Mert Şahin commented on crowded market dynamics and pricing strategies ahead of GTA 6's release.

    • Wardogs topped Newzoo's September PC revenue chart in its first three weeks of Early Access.
    • Marvel's Wolverine ranked fourth in console revenue and achieved highest monthly dollar sales for a Sony-published title since Helldivers 2.
    • Control Resonant, Remedy's first self-published title, surpassed one million units in its launch month.
  • ·PocketGamer.bizMedia & Gaming

    Carry1st focuses on commerce, payments in Africa and Middle East

    South Africa-based Carry1st has pivoted its business model over the past 12-18 months towards its commerce platform, comprising Carry1st Shop, Pay1st, and Flow1st. The company now treats Africa and the Middle East as a single region, leveraging local expertise and payment infrastructure to help global gaming partners monetize. A joint analysis with Newzoo forecasts MEA games revenue to reach $8.53 billion in 2026, with revenue growth outpacing player growth. Carry1st's Africa Cup esports tournament continues to expand, with a prize pool of $30,000 in 2026, qualifying for global championships. The company emphasizes localised payment rails and local leadership as key to unlocking spending potential in the region.

    • Carry1st pivoted to commerce platform with Carry1st Shop, Pay1st, and Flow1st.
    • MEA games revenue projected at $8.53 billion in 2026, up 10.3% YoY (Newzoo).
    • Carry1st Africa Cup prize pool doubled to $30,000 in 2026.
  • ·PocketGamer.bizMarket Research

    Newzoo: No Single Growth Model for Games Market

    Newzoo's latest forecast projects the global games market will reach $213.9 billion in 2026, up 6.1% year-over-year, with growth driven by an expanding player base rather than conversion improvements. The global player base is expected to grow 4.4% to 3.7 billion, while spenders rise 4.7% to 1.65 billion, with average revenue per spender at $129.6. Mobile remains the largest platform with $121.1 billion in revenue (up 6.8%), despite a 25% year-over-year decline in global downloads and a 30% increase in cost per install. Newzoo highlights divergent growth paths across PC, console, and mobile, with no single model for growth. Direct-to-consumer channels are becoming more significant, with most tracked publishers generating at least 39% of gaming revenue directly from consumers. Growth in mobile players is shifting geographically, with Central Southern Asia, Southeast Asia, and the Middle East & Africa expected to account for 80% of new players.

    • Global games market forecast to reach $213.9 billion in 2026, up 6.1% year-over-year.
    • Mobile revenue expected to reach $121.1 billion, up 6.8%, despite a 25% year-over-year decline in downloads.
    • Cost per install increased 30% to $0.56 in H1 2026.
SI

Similarweb

Recent Signals

  • ·Similarweb

    Similarweb to Announce Third Quarter 2026 Financial Results on November 17, 2026, Before Market Open

    Similarweb announced it will release its third quarter 2026 financial results on November 17, 2026, before market open.

  • ·Similarweb

    Similarweb Names Michael Akkerman as New Chief Executive Officer

    Similarweb announced the appointment of Michael Akkerman as new CEO, along with new product and partnership announcements including the State of Ecommerce 2026 report, NIQ partnership, and AI ad placement tracking.

  • ·SEC APIfinancials

    6-K Financial Filing Analysis for Similarweb (2026-09-24)

    Similarweb Ltd. announced that its Board of Directors has appointed Michael Akkerman as Chief Executive Officer, effective November 2, 2026. Akkerman succeeds Founder and CEO Or Offer, who announced in May 2026 his intention to step down after nearly two decades leading the digital intelligence platform. This leadership transition marks a critical governance evolution as Similarweb moves from founder-led management to its next phase of corporate growth and commercial scaling.

    • Michael Akkerman appointed Chief Executive Officer of Similarweb Ltd., effective November 2, 2026.
    • Founder and current CEO Or Offer is stepping down after leading the company for nearly 20 years, following an initial transition announcement in May 2026.
    • The executive leadership transition was formalized via Board approval and reported on Form 6-K on September 24, 2026.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Newzoo and Similarweb share across the market ecosystem.