Appcharge

Appcharge operates a B2B payments and commerce software model for mobile gaming companies. It provides the infrastructure required to launch branded web stores, payment links, recurring billing, and checkout flows, while also acting as merchant of record for tax, compliance, and chargeback handling. The value proposition is that publishers can extend or shift digital transactions beyond app store billing rails, improve conversion, and capture a greater share of gross transaction value.

Appcharge is a private software and payments infrastructure company focused on direct-to-consumer monetisation for mobile game publishers. Its platform combines payment orchestration, merchant-of-record services, hosted checkout, web storefronts, subscription billing, payment links, analytics, and developer tooling so publishers can sell digital goods outside traditional app store billing flows.

The company makes money primarily from transaction-linked fees and take-rates on payments it processes, rather than from consumer-facing sales. Its customers are game publishers, app studios, monetisation teams, and engineering teams that want to run external billing, improve conversion, manage compliance and tax, and retain more revenue from digital purchases.