Observed Signal · Apr 19, 2018 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Ogilvy Germany Partners with Digital Element for Localized Content
Digital Element announces a partnership with Ogilvy & Mather Deutschland to deliver more localized and personalized online content for retail clients. The collaboration leverages NetAcuity Pulse, Digital Element's IP intelligence technology, to determine a visitor's location, connection speed, and hotspot type via IP geolocation without identifying individuals. This enables Ogilvy to serve personalized content across devices and to trigger location-based multimedia actions, aiming to boost retailer awareness, conversions, brand loyalty, and revenue while prioritizing privacy. Kate Owen, Digital Element's Vice President for Northern Europe, states the partnership underscores the value of precise IP intelligence. Ogilvy & Mather Deutschland already counts Ströer Group, Microsoft, Adform, Webtrends, Crimtan, Weborama, Rubicon Project, MediaMath, Infectious Media, Cxense, Lotame, Krux, and AOL's ADTECH among its clients.
Partnership announcement in AdTech; not a major platform release or regulatory action.
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Key Takeaways & Evidence Grounding
- Digital Element and Ogilvy & Mather Deutschland announce a partnership to provide more localized and personalized online content for retailers.
- NetAcuity Pulse technology determines location, connection speed, and hotspot type via IP geolocation without identifying individuals.
- The solution enables location-based content across devices and supports specialized multimedia actions tailored to consumer location.
- Kate Owen, Digital Element's Vice President for Northern Europe, comments on the partnership as recognition of Digital Element's IP intelligence capabilities.
- Ogilvy & Mather Deutschland's client roster includes Ströer Group, Microsoft, Adform, Webtrends, Crimtan, Weborama, Rubicon Project, MediaMath, Infectious Media, Cxense, Lotame, Krux, and AOL's ADTECH.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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Equativ brings contextual expertise to ChatGPT Ads
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ChatGPT Ads Expands Partnerships; McDonald's Tests Drive-Thru Ads
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