Observed Signal · Jul 29, 2026 · Product Launch · Source: FreeWheel · Impact: 4/5
FreeWheel Debuts First-to-Market Series-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers
On July 29, 2026, FreeWheel launched Video Content Report, a first-to-market series-level reporting tool available exclusively in FreeWheel Buyer Cloud (formerly Beeswax). It uses publisher-sourced impression-level data from FreeWheel Streaming Hub to give CTV buyers post-campaign series-level transparency across opted-in premium publishers. Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo. The report is available at no extra cost.
This launch addresses a major transparency gap in premium CTV buying by giving advertisers scalable, publisher-permissioned series-level delivery data inside the demand-side platform, which could influence media investment decisions and publisher differentiation.
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Key Takeaways & Evidence Grounding
- FreeWheel debuted Video Content Report on July 29, 2026, exclusively in FreeWheel Buyer Cloud (formerly Beeswax).
- The tool uses impression-level delivery data from FreeWheel Streaming Hub ad server to provide series-level post-campaign insights.
- Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo.
- According to Advertiser Perceptions research cited in the release, over 50% of CTV advertisers would shift spend to publishers offering show- or series-level transparency.
- Video Content Report is available to all Buyer Cloud clients at no additional cost.
Connected Companies & Entities
“FreeWheel is the global technology platform that launched Video Content Report exclusively within its Buyer Cloud demand-side platform.”
“NBCUniversal is a launch partner publisher participating in the Video Content Report by providing series-level delivery data.”
“Paramount is a launch partner publisher participating in the Video Content Report by providing series-level delivery data.”
“Warner Bros. Discovery is a launch partner publisher participating in the Video Content Report by providing series-level delivery data.”
“Xumo is a launch partner publisher participating in the Video Content Report by providing series-level delivery data.”
“PMG is an agency whose Head of CTV and Video Strategy, Mike Treon, commented on the value of the Video Content Report for buyers.”
“Advertiser Perceptions is the research firm cited in the release showing that over 50% of CTV advertisers would shift spend to publishers of...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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