Observed Signal · Apr 24, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 1/5 · Sentiment: Positive
Mocean Names Laura Likos President of Brand
Mocean, a culture-first creative agency, appointed Laura Likos as President of Brand and named Ryan Bucci Chief Creative Officer of Brand while launching a unified operating model called See Change™. The See Change™ platform integrates the agency and studio across five core practices—Strategy & Creative, Social & Community, Content Studio, Design Studio, and Post Studio—intending to move ideas from insight to production within one system. Mocean said the model reflects a belief that audiences do not separate entertainment from advertising and aims to deliver faster, more unified creative work for entertainment and brand clients. CEO Michael McIntyre and senior creative leaders positioned the change as an expansion of Mocean’s brand capabilities and cited prior client work and performance metrics as evidence of the agency’s entertainment-driven approach to brand marketing.
Company-level agency appointment and operating-model launch; relevant to agency competition and brand marketing capability but not broadly industry-shifting.
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Key Takeaways & Evidence Grounding
- Mocean launched See Change™, a unified operating model integrating agency and studio across five practices.
- Laura Likos was appointed President of Brand at Mocean.
- Ryan Bucci was named Chief Creative Officer of Brand at Mocean.
- See Change™’s five core practices are Strategy & Creative, Social & Community, Content Studio, Design Studio, and Post Studio (including Theatrical & Streaming AV and MoceanFinish).
- Mocean cited prior brand work and client engagements including Samsung, UFC, NBA, PlayStation, The Cheesecake Factory, North Italia, DC Studios and Waymo.
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Recent verified developments and strategic activity across this market segment.
Known Hires Lynn Lewis as Chief Client Officer
Known appointed Lynn Lewis, formerly McCann Worldgroup's chief marketing officer, as its first chief client officer to support an increase in large, global briefs. The independent agency—founded in 2020 and led by CEO and chairman Kern Schireson—added 24 new clients in 2025. Recent work cited includes a McDonald's documentary called Meal Ticket and brand campaigns for ADT and the Dr. The move is intended to strengthen client leadership as Known is increasingly invited to pitch and win bigger global briefs.
Mojo Supermarket Hires Brad Filice as Head of Strategy
Independent agency Mojo Supermarket has completed a nine-month search and hired Brad Filice, formerly strategy director at Droga5, as its new head of strategy. Founder Mo Said had been running the strategy department during the search and conducted more than 100 interviews to find a partner who combines business fluency with social-first brand strategy. The appointment positions Filice to work closely with Said on creative and strategic direction. The story was reported by Adweek on 2026-06-02.
Mediaocean Appoints Iván Markman as President & COO
Mediaocean has appointed Iván Markman as President and Chief Operating Officer. Reporting to CEO Bill Wise, Markman will lead global operational alignment and scale Mediaocean’s operating model as the company accelerates AI-driven transformation across its platforms (including Innovid, Prisma and Protected). Markman joins with over two decades of experience in advertising and technology; he most recently led Yahoo’s B2B division and previously served as COO of MarketShare and head of Neustar’s Marketing Services division. The hire follows other recent executive moves at Mediaocean (Zvika Netter to Chief Innovation Officer; Guy Kuperman to Chief Strategy Officer; Michael Kassan added as Vice Chairman) and is positioned to help integrate the company’s AI-powered and agent-style capabilities into customer workflows and product execution.
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