Observed Signal · Jun 2, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Positive
Mojo Supermarket Hires Brad Filice as Head of Strategy
Independent agency Mojo Supermarket has completed a nine-month search and hired Brad Filice, formerly strategy director at Droga5, as its new head of strategy. Founder Mo Said had been running the strategy department during the search and conducted more than 100 interviews to find a partner who combines business fluency with social-first brand strategy. The appointment positions Filice to work closely with Said on creative and strategic direction. The story was reported by Adweek on 2026-06-02.
Agency-level hiring is minor industry news; it affects a single independent agency's leadership rather than broader AdTech/MarTech infrastructure or policy.
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Key Takeaways & Evidence Grounding
- Mojo Supermarket concluded a nine-month search for a head of strategy.
- Brad Filice was hired as head of strategy; he previously served as strategy director at Droga5.
- The search included more than 100 interviews.
- Founder Mo Said had been leading the agency's strategy department while conducting the search.
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