Observed Signal · May 27, 2026 · Award / Competition · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
LSA Names Jury for Junior Agency Awards
Leading Swiss Agencies (LSA) announced the seven-person jury for the fifth LSA Junior Agency Award. On 16 June student teams from five Swiss universities will present semester-long anniversary concepts for Snacketti (brand of Zweifel) at Klub Plaza in Zurich. The jury includes agency and brand leaders — among them Jan Kempter (Creative Director, Wirz Group), Guido Trevisan (CMO, Goldbach) and representatives from Maison Metzger, TWmedia, Thjnk Zürich and Zweifel. Submissions were developed with coaching from LSA member agencies and will be judged on strategy, creativity, idea relevance, audience understanding, presentation and implementability. The LSA Junior Agency Award is positioned as Switzerland’s first cross-university competition for marketing communication.
Local industry announcement about an agency-student competition and jury composition; relevant for Swiss agency community but limited impact on broader AdTech/MarTech infrastructure or market dynamics.
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Key Takeaways & Evidence Grounding
- Leading Swiss Agencies (LSA) announced the seven-member jury for the 5th LSA Junior Agency Award.
- The competition final takes place on 16 June at Klub Plaza, Zurich, with student teams from five Swiss universities competing (BFH, FHNW, HSLU, HWZ, ZHAW).
- Student teams developed a 50th‑anniversary marketing concept for the brand Snacketti (Zweifel) over a semester and were coached by LSA member agencies.
- Jury members: Jan Kempter (Werber des Jahres 2026; Creative Director, Wirz Group), Guido Trevisan (CMO, Goldbach), Silvan Metzger (CEO & owner, Maison Metzger), Oliver Schönfeld (Managing Director, TWmedia), Claudia Ziltener (LSA board member; management, Thjnk Zürich), plus Jürg Brauchli and Philip Honegger (senior brand communication/marketing roles at Zweifel).
- Entries will be judged on strategy, creativity, idea relevance, target‑audience understanding, presentation and feasibility.
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Junior Agency Award Won by Bern Team
The student team from the Bern University of Applied Sciences (BFH) won the LSA Junior Agency Award 2026 with a jubilee concept for the Snacketti brand by Zweifel. The Award Night took place at Plaza Zürich on 17 June 2026. BFH’s team, coached by the agency Kargo, received the main prize and CHF 1,500; the public prize of CHF 500 went to a team from the Lucerne University of Applied Sciences (Hochschule Luzern) which worked with agency Furrerhugi. Around 150 students in roughly 35 teams from Swiss universities competed on a brief to create a generation-spanning 50th‑anniversary campaign for Snacketti. The event was organised by Leading Swiss Agencies (LSA) and moderatated by Danijel Sljivo and Audrey Arnold (LSA Managing Director).
Swiss Delegation Complete for Cannes Lions 2026
Switzerland will be represented at the Cannes Lions International Festival of Creativity (22–26 June 2026) by five Young Lions teams competing across Digital, Film, Media, Print and PR, and by two Swiss members on the Shortlist Jury. The participation is organised by Weischer.Cinema Schweiz together with the ADC; submissions from Switzerland rose to 168 entries (up from 141, ~19%). Two Swiss shortlist jurors are David Fischer (Scholz & Friends, Design) and Silvia Lenberger (Nestlé, PR). Weischer.Cinema Schweiz will host the traditional Swiss BBQ at O'Key Beach on 24 June. No Swiss representation is scheduled for the awarding jury in 2026.
Ten Shortlist Spots for Switzerland at Cannes Lions
The 73rd Cannes Lions International Festival of Creativity (22–26 June 2026) published 19 shortlists over the weekend. Five works submitted by Swiss agencies or companies were shortlisted across seven categories, giving Switzerland ten chances at Lions awards. Shortlisted Swiss-related entries include Nestlé’s KitKat campaign “The idea that never had a break” (agencies: Openmind UK, VML London), Abbott Established Pharmaceuticals’ “Voodoo Dolls” (Weber Shandwick Geneva), On’s “Shape of Dreams” for the On x Zendaya Collection (On Zürich; Film Craft and Entertainment categories), TBWA\Zürich’s “The Coupon Coup” for McDonald’s (Direct), and the International Olympic Committee / LePub entry “Olympic Rings Pasta” (Entertainment Lions for Sport; Social & Creator). Switzerland submitted 164 works in 2026 (2025: 141; 2024: 108). Organizers confirmed overall Cannes submissions fell by roughly 25% this year, a decline attributed to newly introduced integrity rules.
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