Observed Signal · Jun 17, 2026 · Award · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Junior Agency Award Won by Bern Team
The student team from the Bern University of Applied Sciences (BFH) won the LSA Junior Agency Award 2026 with a jubilee concept for the Snacketti brand by Zweifel. The Award Night took place at Plaza Zürich on 17 June 2026. BFH’s team, coached by the agency Kargo, received the main prize and CHF 1,500; the public prize of CHF 500 went to a team from the Lucerne University of Applied Sciences (Hochschule Luzern) which worked with agency Furrerhugi. Around 150 students in roughly 35 teams from Swiss universities competed on a brief to create a generation-spanning 50th‑anniversary campaign for Snacketti. The event was organised by Leading Swiss Agencies (LSA) and moderatated by Danijel Sljivo and Audrey Arnold (LSA Managing Director).
Local industry award recognising student-agency collaboration; relevant to talent pipelines and agency-university ties but has limited direct impact on AdTech/MarTech infrastructure or market dynamics.
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Key Takeaways & Evidence Grounding
- Berner Fachhochschule (BFH) student team won the LSA Junior Agency Award 2026.
- The Award Night was held on 17 June 2026 at Plaza Zürich.
- BFH team was coached by agency Kargo and won CHF 1,500.
- The public prize (CHF 500) was awarded to Hochschule Luzern, which collaborated with agency Furrerhugi.
- About 150 students in ~35 teams from five Swiss universities developed concepts focused on Snacketti's 50th anniversary.
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LSA Names Jury for Junior Agency Awards
Leading Swiss Agencies (LSA) announced the seven-person jury for the fifth LSA Junior Agency Award. On 16 June student teams from five Swiss universities will present semester-long anniversary concepts for Snacketti (brand of Zweifel) at Klub Plaza in Zurich. The jury includes agency and brand leaders — among them Jan Kempter (Creative Director, Wirz Group), Guido Trevisan (CMO, Goldbach) and representatives from Maison Metzger, TWmedia, Thjnk Zürich and Zweifel. Submissions were developed with coaching from LSA member agencies and will be judged on strategy, creativity, idea relevance, audience understanding, presentation and implementability. The LSA Junior Agency Award is positioned as Switzerland’s first cross-university competition for marketing communication.
Bühler & Bühler Wins Big at SDV Awards 2026
The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.
Switzerland Wins Two Merits at The One Show 2026
Swiss agencies won two Merits at The One Show 2026, the creativity awards run by the New York–based One Club for Creativity. The Zurich duo Stories and Ruf Lanz earned a Merit in Film & Video for the Hiltl film “Let animals grow old,” and TBWA\Zürich won a Merit in Out of Home for “The Coupon Coup” for McDonald's. No Swiss agency received Gold, Silver or Bronze Pencils. The One Show jury awarded 132 Gold, 162 Silver, 296 Bronze and 747 Merits to agencies across 57 countries; Ogilvy Singapore led with nine Gold Pencils. Main prizes, including Best of Show, are due to be announced at a gala in New York.
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