Observed Signal · Jul 30, 2026 · Audience Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Linear TV Reach Erosion Continues, Shares Hold
The article reports continued erosion of linear TV reach as streaming viewing grows, using the return of Sat.1's 'Das große Backen' as an example. The show's premiere attracted about 1.0 million viewers — near a record low for the format — but achieved an 8.6% market share among 14–49-year-olds (210,000 viewers). RTL lagged behind Sat.1 with 680,000 viewers, while a 'Stern TV' report delivered 270,000 younger viewers and 10.7% share. Vox saw rising young-demo shares during a 'Bones' marathon (early episodes ~400,000; later episodes ~500,000 with 7.4% and 9.6% in 14–49). Data source is AGF Videoforschung (AGF SCOPE 1.15). The piece includes top-channel market shares for the day, showing ZDF and Das Erste leading.
Continued linear TV reach erosion matters to TV buyers, planners and broadcasters for inventory and targeting decisions, but this is reporting of routine audience figures rather than an industry-shifting development.
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Key Takeaways & Evidence Grounding
- Sat.1's 'Das große Backen' returned with about 1.0 million viewers, nearly its lowest-ever linear reach.
- The show achieved 8.6% market share among 14–49-year-olds, corresponding to 210,000 viewers in that demo.
- RTL's overall reach that day was 680,000 viewers; an older 'Stern TV' report reached 270,000 viewers aged 14–49 with 10.7% share.
- Vox's 'Bones' marathon started with ~400,000 viewers (≈3% in 14–49) and later rose to ~500,000 with 7.4% and 9.6% in the young demo.
- All audience data cited are from AGF Videoforschung (AGF SCOPE 1.15; preliminary weighted data).
Connected Companies & Entities
12 Entities mapped“The Sat.1 show 'Das große Backen' returned on Wednesday with new episodes; at the premiere it posted almost the lowest reach of all time....”
“Vox's 'Bones' marathon showed an impressive development....”
“RTLzwei suffered a setback: the format fell to 480,000 viewers and 5.1% in the target group....”
“Kabel Eins was at a similar reach level with the film 'The Mummy', which attracted 490,000 viewers and 4.1% in 14–49....”
“ProSieben appeared very weak in primetime: 'Godzilla vs. Kong' entertained only 450,000 people, yielding 3.6% market share in the target gro...”
“Top 5 market shares (all viewers) that day included ZDF at 16.2%....”
“Top 5 market shares (all viewers) that day included Das Erste at 10.4%....”
“Source of the data for this article: AGF Videoforschung....”
“© DWDL.de GmbH 2001-2026....”
“Image credit: Joyn / Claudius Pflug....”
“Overall, RTL remained well behind Sat.1 with a reach of 680,000....”
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Related Market Signals & Shifts
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RTL and Vox Shows Debut Weak in Linear TV
The German TV ratings analysis for Tuesday shows weak linear debuts for RTL's 'Sommerhaus der Stars' and Vox's 'Club der roten Bänder - Die neue Generation'. Both programs attracted audiences below their respective network averages, indicating a continued shift of viewership to streaming platforms like RTL+. The prime-time victory among 14-49 year-olds went to ProSieben's 'TV total' with a 13.4% market share, while public broadcaster Das Erste dominated total viewership with its evening lineup. The article also covers daily streaming charts for Netflix and Prime Video, highlighting the enduring popularity of titles like 'Reacher' and 'The Gentlemen'.
'Das große Backen' Doubles Viewership in One Week
Sat.1's baking show 'Das große Backen' saw a strong ratings rebound on Aug. 19, 2026, doubling its 14–49 market share from 5.0% the previous week to 10.3%, with 300,000 viewers in the 14–49 demo and 1.07 million total viewers. ZDF's 'Aktenzeichen XY' exceeded 20% among younger viewers the same evening. RTL's 'Die Verräter' reached 1.13 million viewers and 7.5% in 14–49; ProSieben's 'Ich durchschaue jeden!' attracted 530,000 viewers and 4.4% in 14–49. Kabel Eins's prime-time film performed well with 710,000 viewers and 7.8% in 14–49, producing a day share of 5.2% for the channel. All audience data are attributed to AGF (AGF SCOPE 1.15; preliminary weighted TV audience data).
ProSieben trails Vox and RTLzwei in primetime
DWDL.de reports on German TV audience figures for Monday (TV reach dated 27 April 2026). ProSieben recorded a weak day market share of 6.2%, with its primetime film "Ich - Einfach unverbesserlich 3" drawing 470,000 viewers (6.5% market share) and a later programme "Night Swim" dropping to 3.9%. Vox's "First Dates Hotel" hit a series low in reach (690,000 viewers) but delivered a 7.1% share in the core target. RTLzwei’s "Die Geissens" reached 590,000 viewers and 6.5% in the younger audience — the highest reach and share of the current season. Kabel Eins underperformed with a 2.5% day market share; its film "Criminal Squad" had 580,000 viewers but only 2.6% in the 14–49 demo. Data source: AGF SCOPE / AGF Videoforschung (preliminary weighted data).
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