Observed Signal · Apr 8, 2026 · Directory Entry · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
ITVX: ITV's Free UK Streaming App Profile
This State of Streaming publisher page aggregates recent articles about streaming and adtech and includes a directory entry for ITVX. ITVX is described as ITV’s free UK streaming platform offering ad-supported and premium tiers with live TV and on-demand content. The directory lists ITVX’s parent as ITV plc, headquarters in London, UK, and founding year 2022. The page also links to multiple industry articles (examples: Roku surpassing 100 million streaming households; Netflix’s ad business running on Amazon infrastructure; FreeWheel adding an AI contextual targeting layer; TiVo Ads building a household ID), positioning the site as a topical index and resource hub for streaming, CTV and advertising-technology coverage.
Directory/profile listing and an index of articles; contains descriptive facts but no single industry-shifting announcement or technical release.
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Key Takeaways & Evidence Grounding
- ITVX is ITV’s free streaming platform in the UK offering ad-supported and premium tiers with live TV and on-demand content.
- ITVX parent company is ITV plc; headquarters listed as London, UK; ITVX founded in 2022.
- State of Streaming aggregates and links to multiple streaming and adtech articles (e.g., Roku 100M households, Netflix ad business on Amazon infrastructure, FreeWheel AI contextual targeting, TiVo Ads household ID).
- Page footer shows © 2026 State of Streaming and provides site resources (articles, podcast, directory, briefing).
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