Observed Signal · Jan 28, 2026 · Platform · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Adds ViX Streaming App Profile
ViX is a bilingual streaming app owned by TelevisaUnivision, headquartered in Miami, FL and founded in 2022. The platform offers the largest Spanish-language content library globally and operates free and premium tiers, including an ad-supported free subscription option. The State of Streaming publisher page lists ViX’s corporate family (TelevisaUnivision) and related properties such as Blim TV, and references editorial coverage including a Jan 28, 2026 article about TelevisaUnivision programming for ViX.
Company profile of a major Spanish-language streaming platform (ViX) relevant to CTV/OTT inventory and ad-supported streaming — useful but informational rather than industry-shifting.
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Key Takeaways & Evidence Grounding
- ViX is a streaming app branded 'ViX'.
- Parent company: TelevisaUnivision.
- Headquarters: Miami, FL.
- Founded: 2022.
- Business model: bilingual platform with free and premium tiers; described as international free subscription ad-supported. Website: https://www.vix.com/
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Blim TV: TelevisaUnivision Streaming App Profile
Blim TV is a Mexican streaming app owned by TelevisaUnivision. Headquartered in Mexico City and founded in 2016, the service offers telenovelas, movies and original content aimed at Latin American audiences. It operates as an international subscription streaming platform and is listed alongside TelevisaUnivision’s ViX in the State of Streaming directory. The publisher notes there is no additional coverage for Blim TV on the site.
TelevisaUnivision Launches 24/7 Reality for ViX
TelevisaUnivision launched an always-on reality competition titled “¿Apostarías Por Mí?” on Jan 28, 2026 to drive subscriptions to its ViX streaming service and compete with Telemundo. The format — based on Power Couple — features 12 celebrity couples wagering on daily challenges for a $300,000 grand prize, with continuous live feeds exclusive to ViX. Production is taking place in São Paulo using Fremantle’s existing reality-production infrastructure. TelevisaUnivision plans to funnel viewers from weekly galas on Univision and nightly recaps on UniMás into ViX, part of a broader content push that also includes short-form microdramas and expanded music programming. The show's results will serve as an indicator of the company’s ability to convert broadcast audiences into streaming subscribers in the Spanish-language market.
ITVX: ITV's Free UK Streaming App Profile
This State of Streaming publisher page aggregates recent articles about streaming and adtech and includes a directory entry for ITVX. ITVX is described as ITV’s free UK streaming platform offering ad-supported and premium tiers with live TV and on-demand content. The directory lists ITVX’s parent as ITV plc, headquarters in London, UK, and founding year 2022. The page also links to multiple industry articles (examples: Roku surpassing 100 million streaming households; Netflix’s ad business running on Amazon infrastructure; FreeWheel adding an AI contextual targeting layer; TiVo Ads building a household ID), positioning the site as a topical index and resource hub for streaming, CTV and advertising-technology coverage.
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