Observed Signal · Aug 11, 2026 · Hiring · Source: Retail Dive · Impact: 2/5 · Sentiment: Positive
Gymshark names new chief supply chain officer
Gymshark appointed Matt Rogers as chief supply chain officer effective Aug. 1, 2026, the company announced via its CEO’s LinkedIn post and in communication with Supply Chain Dive. Rogers joined Gymshark in 2023 as global supply chain director and has been serving as interim general manager for sourcing and supply chain. He says the company has cut logistics and distribution costs by several million dollars per year and improved delivery speeds in the U.S. and U.K. Rogers previously worked at ASOS, House of Fraser, DHL and NYK Logistics. His promotion follows the departure of Laurent Madelaine, who had been chief product and supply chain officer for nearly four years. The role aligns with Gymshark’s omnichannel expansion and U.S. retail partnerships.
Executive hire at a growing DTC retailer affects retail operations and supply-chain capacity for omnichannel expansion but is not industry-shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Gymshark named Matt Rogers chief supply chain officer effective Aug. 1, 2026.
- Rogers joined Gymshark in 2023 as global supply chain director and served as interim general manager for sourcing and supply chain.
- Gymshark reduced logistics and distribution costs by several million dollars per year and sped deliveries in the U.S. and U.K., according to Rogers.
- Rogers previously worked at ASOS (group supply chain director), House of Fraser, DHL and NYK Logistics.
- Laurent Madelaine recently departed after nearly four years as Gymshark’s chief product and supply chain officer.
Connected Companies & Entities
4 Entities mapped“Prior to Gymshark, Rogers worked at Asos as group supply chain director, per his LinkedIn....”
“Last year, the company opened its first brick-and-mortar store in the U.S. and also formed its first U.S. wholesale partnership with Dick’s ...”
“This website is owned and operated by Informa TechTarget, a global network that informs, influences and connects technology buyers and selle...”
“He also has experience working for House of Fraser, DHL and NYK Logistics....”
Ontology Mapping & Concepts
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