Observed Signal · Jul 10, 2026 · Hiring · Source: Retail Dive · Impact: 1/5 · Sentiment: Neutral
Hiring Market: On splits commercial leadership; CCO Britt Olsen exits
On, the activewear brand, is reorganizing its commercial leadership this September by splitting the commercial chief role into two positions. Chief Commercial Officer Britt Olsen will leave at the end of September after a transition period. Rebecca Cai, currently general manager of APAC, is promoted to chief global markets officer effective Sept. 1 and will continue to run APAC until a successor is named. Alice Delahunt, who has worked at Ralph Lauren and Burberry, will join On as chief customer officer on Sept. 7 and will oversee DTC channels and customer loyalty. The changes follow earlier leadership moves at On and come amid continued sales growth — Q1 net sales rose 14.5% year over year to 831.9 million Swiss francs — and raised profit guidance and an outlook for at least 23% net sales growth in 2026.
Company-level leadership changes at On affect the brand's commercial and customer strategy but have limited direct impact on the broader AdTech/MarTech industry.
Key Takeaways & Evidence Grounding
- On will split its commercial leadership into two roles in September 2026.
- Chief Commercial Officer Britt Olsen will leave On at the end of September 2026 after more than a decade at the company.
- Rebecca Cai, General Manager of APAC, is promoted to Chief Global Markets Officer effective Sept. 1, 2026, and will continue to run APAC until a successor is named.
- Alice Delahunt, formerly at Ralph Lauren and Burberry, will join On as Chief Customer Officer on Sept. 7, 2026, overseeing DTC channels and customer loyalty.
- On reported Q1 net sales of 831.9 million Swiss francs, up 14.5% year over year, and projects at least 23% annual net sales growth in 2026.
Connected Companies & Entities
5 Entities mappedRalph Lauren
Global premium lifestyle brand selling apparel, accessories and home products.
“Alice Delahunt, a Ralph Lauren and Burberry vet, will join On as chief customer officer on Sept. 7....”
On
Advertiser / Brand (Buys Ads)Public Swiss performance footwear and apparel brand.
“Come September, On is splitting up its commercial leadership into two roles “to further align with its long-term, consumer-centric ambitions...”
Ahold Delhaize
Omnichannel grocery retailer with marketplace and retail media monetisation.
“At the same time, CFO Frank Sluis arrived from Ahold Delhaize and Scott Maguire was named chief operating officer....”
Nike
Global sportswear brand with a strong direct digital commerce ecosystem.
“Nike’s own earnings, however, showed that a turnaround is going to take longer than initially thought....”
Jefferies
Public investment banking and capital markets group.
“Jefferies analysts earlier this year worried that the company’s muted guidance was a sign that momentum was “dwindling,” just as Nike was ga...”
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