ASOS

ASOS operates a multi-revenue digital retail model centred on direct online fashion sales. It buys or develops inventory, merchandises it through its web and app storefronts, and earns gross margin on completed transactions. Around this core, it extends assortment and monetisation through a third-party marketplace that charges commissions to sellers, and through a retail media business that monetises shopper attention and first-party commerce data by selling ad placements and campaign services to brands.

ASOS plc is a UK-based online fashion retailer operating a proprietary digital storefront and mobile commerce app that sell clothing, accessories and beauty products directly to consumers. Its core business is e-commerce retail, where it generates revenue from product sales and retail margin across its own labels and third-party brands. The company has also built adjacent revenue streams through ASOS Marketplace, which enables third-party boutiques and brands to sell to its audience on a commission basis, and through ASOS Media Group, which sells advertising access to brands seeking to reach ASOS shoppers.

Beyond commerce, ASOS uses editorial content such as Style Feed to support discovery and conversion, and it has expanded its brand portfolio through acquisitions including Topshop, Topman, Miss Selfridge and HIIT. Its customers therefore span consumers buying fashion online, independent sellers using its marketplace, and brand advertisers buying retail media inventory across ASOS web, app and email touchpoints.