Deutsche Post DHL Group

Study: Dialog Marketing Drives German Ad Market Record

A Deutsche Post study (Dialogmarketing-Monitor 2026) reports that the German advertising market grew in 2025, with net advertising spend rising 2.7% from €44.1bn to €45.3bn. The increase was driven by dialog media — principally online marketing, addressed mailings and telemarketing — which grew by €1.4bn to €26.6bn and now represent about 59% of total ad budgets. Online marketing alone increased to €19.9bn and is the main growth engine across sectors. Classic media (TV and print/display advertising) declined to €18.6bn. The report also finds growing use of AI in marketing (notably AI for text generation), but consumers express mistrust: 82% expect clear AI labeling in ad texts/images and 65% view AI-generated content as less trustworthy. The study surveyed 1,500 marketing decision-makers and 1,500 consumers and is published by Deutsche Post with market research by Statista+.

FIFA Hydration Breaks Open New In‑game Ad Inventory

FIFA’s mandated three‑minute hydration breaks at every World Cup match have created fixed mid‑game broadcast pauses that effectively add roughly 10.4 hours of in‑game airtime across 104 matches. Broadcasters and advertisers in some markets — notably US host broadcaster Fox — are monetising the slots, with official partners such as AT&T, Michelob Ultra, Lowe’s and FanDuel running placements. Responses vary by market: Telemundo has resisted cutting to commercials and stayed on feed, ITV is constrained by Ofcom rules, and some viewers and purists have criticised the interruptions. Industry voices argue the breaks are both a welfare measure and a commercial opportunity that may reshape how football is monetised — via picture‑in‑picture ads, “powered by” moments, ref cams and other integrations — while raising questions about viewer experience and long‑term inventory value.

Best Newsletter Tools for Businesses: Brevo to Mailchimp

This t3n.de article is a comparative guide to newsletter and email-marketing tools for businesses, organized into quick-start options, German providers with registration, and international vendors. It reviews feature sets (editors, templates, automation, analytics, deliverability and integrations), pricing approaches (free tiers, per-recipient or per-send models, monthly plans), and GDPR/data-hosting considerations. The piece highlights specific vendors — including Brevo (formerly Sendinblue), Cleverreach, Mailchimp, Rapidmail, Inxmail, Evalanche and many others — and provides concrete product notes such as free-tier limits, integration partners, server locations and sample starting prices. The guide aims to help marketers and small-to-medium businesses pick tools that fit needs from simple mailings to enterprise lifecycle campaigns. The page metadata records publication on 2026-06-09.