Observed Signal · May 22, 2019 · Regulation · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
GDPR slows digital economy
A BVDW member survey, conducted after nearly a year of GDPR, presents a negative view of the regulation's impact on the digital sector. About 32% of companies have limited digital activities due to GDPR, down from 43% in 2018, and 39% anticipate revenue losses linked to GDPR obligations. The data showed no widespread wave of GDPR-related warnings, with 4% reporting a warning and 16% (down from 28%) now expecting such warnings. BVDW Vice President Thomas Duhr attributes much of the effect to legal uncertainties from inconsistent or unclear GDPR wording and its interaction with other laws, rather than overly strict rules. The study also notes that national authorities interpret GDPR differently, hindering a uniform EU-wide data protection level. Nevertheless, there is recognition that a higher privacy standard could benefit the digital economy in the long term. The article cites a press release as the source.
Regulatory impact on AdTech/MarTech; moderate industry relevance.
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Key Takeaways & Evidence Grounding
- 32% of companies reduced digital activities due to GDPR.
- 39% expect revenue losses due to GDPR obligations.
- 4% received a GDPR-related warning.
- 16% now expect such warnings (down from 28%).
- In 2018, 43% expected impacts from GDPR.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
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9 of 10 German Companies Demand GDPR Reform
A Bitkom survey of 605 German companies with 20+ employees reveals that 90% demand a reform of the GDPR, with 41% calling it 'very necessary'. 93% see reform need in data protection supervision. Companies cite documentation duties (84%), legal uncertainty (88%), and costly compliance as major burdens. 50% say data protection hinders AI adoption, and 78% find AI-related privacy checks increasingly complex. 85% favor centralizing supervisory authorities in Germany, 80% at EU level. Bitkom calls for risk-based rules, less paperwork for low-risk processing, consistent interpretation, and better coordination between data protection and AI regulation.
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