Observed Signal · Jul 4, 2019 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Employer Branding: How Criteo Attracts Talent
An interview with Jochen Gladischefski, Regional Director People Experience EMEA at Criteo, outlines how the ad tech company addresses the global talent shortage. Criteo competes with Google, Facebook, Amazon, and LinkedIn, while leveraging its niche in Ad Tech to attract specialists. The company emphasizes practical recruiting tactics such as leveraging personal networks with referral bonuses after probation, maintaining a strong presence on LinkedIn, Glassdoor, Instagram, and Twitter, and conducting Active Sourcing on Xing and LinkedIn. To improve retention, Criteo developed a Career Path Framework and supports internal mobility, with about 25% of open roles filled via internal postings. Additional strategies include competitive benefits (sports, breakfast, massages) and the Criteo Cares initiative, enabling social project involvement. France notably aids recruitment with high brand recognition, having placed Criteo among the top two best-rated employers in 2018.
Discusses employer branding and talent acquisition strategies in AdTech; relevant to the War for Talent in the industry.
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Key Takeaways & Evidence Grounding
- Jochen Gladischefski is Regional Director People Experience EMEA (EEF) at Criteo
- Criteo uses employee referral bonuses if the hire stays beyond probation
- Recruiting channels include LinkedIn, Glassdoor, Instagram, Twitter, and Active Sourcing on Xing and LinkedIn
- France in 2018 ranked Criteo among the top two best-rated employers
- About 25% of open positions are filled via internal postings
Connected Companies & Entities
6 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
ICANN Receives 1,615 New Top-Level Domain Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.
Alexa Plus Bug: Speakers Sing 'La' for 10 Minutes
Multiple users report that Amazon's AI-powered voice assistant Alexa Plus spontaneously begins repeating the syllable 'la' for extended periods, resembling eerie singing. The issue occurs during or after conversations, with some users capturing videos of the behavior. One user claims Alexa denied singing and couldn't hear the playback. Amazon has acknowledged the bug, stating it affects a small number of Alexa Plus users and that a fix is in development. Suggested workarounds include restarting the device or downgrading to the classic Alexa.
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