Observed Signal · Oct 21, 2025 · Award Ceremony · Source: Adzine · Impact: 3/5 · Sentiment: Positive
DOOH Creative Challenge Celebrates 18 Innovative Winners!
DOOH Creative Challenge in Düsseldorf crowned 18 winners across five main categories: Best of DOOH Creation, Best of Innovative DOOH, Best Use of Data, Best of DOOH Content, and Best of Crossmedia. The award show drew around 200 guests from brands and agencies, including AOK Baden-Württemberg, Bayerisches Rotes Kreuz, BMW Group, Deutsche Telekom, Hinz & Kunzt, Samsung Electronics Austria, Weißer Ring and Wolt. Gold awards went to Saint Elmo’s and Mediaplus for the Bayerisches Rotes Kreuz; Elastique and Insglück for Deutsche Telekom; and KNSK and Ströer for Hinz & Kunzt. In the DCC Youngstars category, students from IU International University of Applied Sciences won first place with the animal welfare campaign 'Der größte DOOH der Welt'. The Audience Award went to the 'Untouchables' campaign addressing sexualized violence against women. Frank Goldberg, managing director of IDOOH and jury chair, noted DOOH’s power to combine emotional storytelling with data-driven real-time campaigns.
Substantial industry event highlighting a DOOH awards program with multiple categories and notable campaigns; 18 winners; audience and young talent categories.
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Key Takeaways & Evidence Grounding
- DOOH Creative Challenge crowned 18 winners across five main categories at an award show in Düsseldorf.
- The ceremony attracted around 200 guests.
- Gold awards were given to Saint Elmo’s and Mediaplus for the Bayerisches Rotes Kreuz; Elastique and Insglück for Deutsche Telekom; and KNSK and Ströer for Hinz & Kunzt.
- DCC Youngstars: IU International University of Applied Sciences students won first place with the animal welfare campaign 'Der größte DOOH der Welt'.
- Audience Award went to the 'Untouchables' campaign addressing sexualized violence against women.
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