Wolt
Local commerce marketplace for delivery, subscriptions, ads and logistics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wolt Enterprises Oy
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Finland
- Company size
- 1,001–5,000
- Market role
- B2C Consumer App / Platform
- Official website
- wolt.com
What Wolt does
Wolt runs a multi-sided local commerce marketplace with integrated logistics. It creates value by aggregating consumer demand, merchant supply and courier fulfilment into a single platform that improves convenience, order frequency and merchant sales. The model compounds through marketplace density: more merchants increase consumer utility, more orders improve courier utilisation, and richer first-party commerce data strengthens advertising and enterprise monetisation. Beyond the core marketplace, Wolt extends the same infrastructure into subscription benefits, retail media, corporate meal budgets and API-enabled last-mile delivery for merchants.
Category differentiation
Wolt is a local commerce and delivery marketplace, not a pure restaurant directory or a standalone logistics carrier. It also differs from open-web adtech vendors because its advertising product is a closed retail media environment inside its own commerce platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wolt is a Finnish local commerce and on-demand delivery platform operating a multi-sided marketplace for food, groceries and retail goods. Its core product connects consumers, local merchants and courier capacity through a mobile app and web interface, handling discovery, ordering, payments and last-mile fulfilment. Since 2022, Wolt has operated as part of DoorDash while retaining its own consumer brand and international platform presence. The company generates revenue from multiple layers of the marketplace. Consumers pay delivery and service fees, merchants pay commissions on orders, and frequent users can subscribe to Wolt+ for recurring monthly benefits. Wolt also monetises its closed commerce environment through Wolt Ads, where brands and merchants buy sponsored placements and retail media campaigns, while Wolt Drive and Wolt for Work extend the platform into B2B logistics and corporate ordering.
Company news briefing
Briefing updated:
Wolt continues to scale its on-demand retail and quick commerce ecosystem, expanding its partnerships with Nordic beauty retailer Lyko and launching a delivery collaboration with German supermarket chain REWE in Cologne. To enhance user experience for group orders, Wolt introduced global Split Payments, allowing customers to pay for their individual items directly within the app. Additionally, the company partnered with the European Transport Safety Council on a one-year initiative to improve urban road safety for couriers, cyclists, and pedestrians.
Business model & monetisation
Wolt monetises through a blended marketplace and platform model. Primary revenue comes from per-order consumer delivery and service fees plus merchant commissions on transacted orders. Recurring subscription revenue comes from Wolt+, which exchanges a monthly fee for zero-delivery-fee benefits on eligible orders. Advertising revenue comes from Wolt Ads, where merchants, brands and agencies pay for sponsored listings and native placements inside the app. Additional B2B revenue comes from usage-based logistics and delivery fees through Wolt Drive and corporate billing tied to employee meal budgets and office ordering through Wolt for Work.
- Merchant commissions on marketplace orders
- Percentage Take-Rate
- Consumer delivery and service fees
- Service Fee
- Wolt+ recurring subscription fees
- Software Subscription
- Wolt Ads sponsored placements and retail media campaigns
- Ad-Supported
- Wolt Drive and Wolt for Work business usage
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Teads Integrates with Koddi Commerce Media Infrastructure
Retail Media · Recorded impact score: 3/5
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
- Teads integrates its Ad Manager with Koddi's commerce media infrastructure.
- Advertisers can purchase onsite retail inventory from Koddi networks in the US and Europe.
Uber Eats, Wolt, Flink, Lieferando dominate German quick commerce
Quick Commerce · Recorded impact score: 2/5
A YouGov study reveals that 37% of German consumers use quick commerce services for groceries and daily goods, with usage highest among younger demographics. Flink's brand awareness has doubled since 2021 to 36.5%, surpassing Wolt (33.7%) but trailing Uber Eats (50.4%). In terms of purchase consideration, Lieferando leads at around 20%, followed by Uber Eats (6.9%) and Flink (6.5%), while Wolt trails at 3%. The study highlights the growing importance of quick commerce as a regular part of digital shopping in Germany.
- 37% of German consumers use quick commerce services at least occasionally.
- Flink's brand awareness doubled from 18.1% in 2021 to 36.5% in 2026.
Wolt partners with the European Transport Safety Council to help make city streets safer for couriers, cyclists and pedestrians
Recorded impact score: 3/5
The one-year partnership will see Wolt and ETSC work together on how urban road infrastructure affects the safety of people walking, cycling and motorcycling.
REWE Opens Quick Commerce to Wolt, Uber Eats, Lieferando
Quick Commerce · Recorded impact score: 3/5
REWE is expanding its quick commerce offering by partnering with multiple delivery platforms, including Wolt, Uber Eats, and Lieferando. Starting September 15, 2026, customers in Cologne, Frankfurt, Hamburg, and Jena can order from select REWE stores through these platforms for delivery within one hour. This multi-platform strategy complements REWE's stake in Flink, allowing the retailer to reach customers where they shop while leveraging its existing store network as fulfillment centers. The company plans to expand the service to more cities in 2026.
- REWE partnered with Wolt, Uber Eats, and Lieferando for quick commerce.
- Initial launches: Cologne (Wolt), Frankfurt (Uber Eats), Hamburg and Jena (Lieferando).
German supermarket chain REWE launches on Wolt
Recorded impact score: 3.5/5
New partnership brings REWE’s assortment directly to customers via Wolt – available from five stores in Cologne, with more stores and cities to follow
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Questions about Wolt
What is Wolt?
Wolt is a Finnish local commerce platform that lets consumers order food, groceries and retail goods, while also offering subscriptions, retail media, corporate ordering and last-mile delivery services.
Who uses Wolt?
Consumers use Wolt to place on-demand orders, while merchants, brands, agencies, e-commerce sellers and employers use its marketplace, ads, logistics and workplace ordering products.
How does Wolt make money?
Wolt makes money from merchant commissions, consumer delivery and service fees, Wolt+ subscriptions, retail media advertising, and B2B logistics and corporate ordering services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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