Wolt
Wolt is a local commerce marketplace for delivery, logistics and retail media.
Wolt operates in the B2C Consumer App / Platform segment.
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Distinction
Wolt is not a pure software vendor or adtech company; it is primarily a local commerce and delivery marketplace with additional logistics and retail media products. It should also not be confused with DoorDash itself, which is the parent company.
- Founded
- 2014
- Headquarters
- Finland
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Wolt
Wolt: About
Wolt operates a multi-sided marketplace that connects consumers, merchants and couriers. It creates value by aggregating local demand in a mobile app, routing orders to restaurants and retailers, and fulfilling them through an integrated courier network. As order volume grows, the platform can layer in adjacent revenue streams such as subscriptions, merchant delivery infrastructure and advertising within the purchase journey.
Products & Services in Categories
Verified structural categorizations from the graph
Wolt: Market Position
Wolt is a Finnish local commerce platform operating a consumer marketplace for food, groceries and other local retail goods through mobile apps and the web. The company combines ordering, payments and last-mile fulfilment through its own courier network and merchant integrations. Although the brand remains active, Wolt has been part of DoorDash since the acquisition completed in 2022.
Its revenue model is multi-sided. Consumers pay delivery fees, service charges and optional subscription fees through Wolt+. Merchants pay commissions on marketplace orders and can also buy logistics services through Wolt Drive. In addition, Wolt monetises its in-app demand through Wolt Ads, a self-service retail media platform for brands, merchants and agencies.
Wolt: Key Competitors & Alternatives
→ View full competitor landscapeWolt: Frequently Asked Questions
What is Wolt?
Wolt is a Finnish local commerce platform that lets consumers order food, groceries and other local goods, while also offering logistics and advertising products to businesses.
Who uses Wolt?
Consumers use Wolt for on-demand delivery, while restaurants, retailers, e-commerce merchants, employers, brands and agencies use its business products.
How does Wolt make money?
Wolt makes money from delivery and service fees, merchant commissions, Wolt+ subscriptions, logistics charges through Wolt Drive and advertising spend via Wolt Ads.
Go deeper into the Wolt ecosystem
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