Observed Signal · Apr 13, 2026 · Programmatic DOOH Campaign · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Displayce Powers Ubisoft's Multi-Country DOOH Campaign
Ubisoft worked with media platform Displayce, agency Artefact and SSP VIOOH to run a programmatic DOOH campaign for Just Dance 2026 across the United Kingdom, France, Germany and Australia during the holiday season. The activation targeted families and parents using proximity-based targeting near retail stores (0.5–1 km activation zones), locally tailored creatives that included retailer logos, and audience signals from Adsquare to select times and locations. The campaign ran on 179 premium screens (86% in shopping malls) and focused in the UK on screens near Argos and Smyths Toys. Measured UK outcomes included 2.6 million impressions, a 33% ad recall (+7 points vs benchmark), a +24-point uplift in consideration and a 46% creative interest rate, with measurement provided by Happydemics.
Case study demonstrates effective use of programmatic DOOH, proximity targeting and audience data to drive retail consideration and measurable uplifts—useful operational example for DOOH and retail activation practitioners but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Campaign ran across four countries: United Kingdom, France, Germany and Australia.
- Partners included Displayce (media platform), Artefact (agency) and SSP VIOOH.
- Campaign used 179 premium DOOH screens, 86% of which were located in shopping malls, with 0.5–1 km proximity activation zones around retailers.
- Adsquare supplied anonymised audience data to target families and parents by day and hour.
- UK measurement (Happydemics) reported 2.6 million impressions, 33% ad recall (+7 points vs benchmark), +24-point uplift in consideration and 46% creative interest rate.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Urban Sports Club B2B Campaign Mixes DOOH, Native, Display
Urban Sports Club, a corporate fitness platform, aimed to boost brand awareness among business decision-makers in Cologne, Germany. Partnering with StackAdapt, they executed a programmatic campaign combining Digital Out-of-Home (DOOH), native, and display advertising. The strategy targeted executives commuting through office districts, using DOOH screens within a 100-meter radius of selected companies' offices during peak hours. Device IDs from DOOH impressions were then used for retargeting via native and display. The campaign achieved 9.83 million impressions (4.98 million from DOOH, 4.85 million from native/display), a 50% increase in website traffic, a 50% rise in keyword searches, and a 50% higher click-through volume. The average DOOH CPM was 15.99 euros. Measurement was supported by ABM Lead Forensics, allowing real-time tracking of target company engagement. Urban Sports Club and StackAdapt plan to replicate this approach in other German cities and potentially other countries.
Displayce and TikTok Expand Campaigns to DOOH Europe
Displayce has partnered with TikTok to enable TikTok’s out-of-phone (OOP) campaigns to run on digital out-of-home (DOOH) screens across Europe. The collaboration brings TikTok creative and full-motion assets onto premium urban DOOH inventory, citing partners such as JCDecaux, Ocean Outdoor and Bauer Media. The move aims to extend mobile campaign reach into public spaces to create continuity between in-app and real-world exposure. Displayce positions the deal as accelerating programmatic DOOH growth via strategic alliances; the companies cite industry evidence (IPA Databank) that OOH used alongside social can boost overall campaign effectiveness by up to 20%. Executives from Displayce and TikTok provided statements announcing the partnership and its benefits for brands and agencies.
Adform Elevates Programmatic DOOH for Vodafone and AMC+
Adform announced results from two programmatic DOOH campaigns powered by its new DOOH planning interface within Adform FLOW, demonstrating faster, more scalable omnichannel media buying. AMC Networks International Southern Europe and its agency Avante executed their first programmatic DOOH activation for the Season 3 premiere of Daryl Dixon España in Madrid, using 61 Clear Channel screens around Cine Callao and delivering over 158,000 opportunities-to-see in two days. Vodafone Germany’s SIMon mobile also ran a campaign, targeting 18–34-year-old mobile gamers and shoppers near rival stores in Berlin and Düsseldorf, achieving nearly 300,000 OTS across Ströer premium screens in eight days with mid-flight optimization. The effort highlights Adform’s end-to-end visibility and inventory access via partnerships with Broadsign, Hivestack, VIOOH, Clear Channel, Ströer, JCDecaux, and others. Executives Maurizio Vitale, Marian Hanke, and Oliver Whitten emphasize speed, simplicity, and measurable performance gains from the new workflow.
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