Observed Signal · Oct 28, 2025 · Technical Release · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Adform Elevates Programmatic DOOH for Vodafone and AMC+
Adform announced results from two programmatic DOOH campaigns powered by its new DOOH planning interface within Adform FLOW, demonstrating faster, more scalable omnichannel media buying. AMC Networks International Southern Europe and its agency Avante executed their first programmatic DOOH activation for the Season 3 premiere of Daryl Dixon España in Madrid, using 61 Clear Channel screens around Cine Callao and delivering over 158,000 opportunities-to-see in two days. Vodafone Germany’s SIMon mobile also ran a campaign, targeting 18–34-year-old mobile gamers and shoppers near rival stores in Berlin and Düsseldorf, achieving nearly 300,000 OTS across Ströer premium screens in eight days with mid-flight optimization. The effort highlights Adform’s end-to-end visibility and inventory access via partnerships with Broadsign, Hivestack, VIOOH, Clear Channel, Ströer, JCDecaux, and others. Executives Maurizio Vitale, Marian Hanke, and Oliver Whitten emphasize speed, simplicity, and measurable performance gains from the new workflow.
Launch of a new DOOH planning interface within Adform FLOW and results demonstrating scale and speed of programmatic DOOH campaigns.
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Key Takeaways & Evidence Grounding
- Adform unveiled results from two programmatic DOOH campaigns powered by the new DOOH planning interface in Adform FLOW (28 October 2025).
- AMC Networks International Southern Europe and Avante ran their first programmatic DOOH activation for the Season 3 premiere of Daryl Dixon España in Madrid using 61 Clear Channel screens around Cine Callao, generating 158,000+ OTS in two days.
- Vodafone Germany's SIMon mobile campaign reached nearly 300,000 OTS across Ströer premium screens in eight days, using DOOH map audience segments and mid-flight optimization.
- Inventory providers included Broadsign, Hivestack, VIOOH, Clear Channel, Ströer, JCDecaux, among others.
- Oliver Whitten (Adform) stated the campaigns demonstrate DOOH can be simple, powerful, and turnkey in discovery, activation, and measurement.
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Vodafone Group Plc filed a Form 6-K disclosing a TR-1 notification of major shareholdings from Societe Generale. On October 2, 2026, Societe Generale's total holding crossed the 9.0% threshold, reaching 9.010091% of Vodafone's total voting rights, up from a previous notification of 8.995965%. The position comprises 2,082,952,851 direct voting rights attached to shares (8.990935%) and 4,438,004 voting rights through financial instruments with similar economic effect (0.019156%), including certificates, contracts for difference (CFDs), warrants, and OTC options.
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