Artefact

Artefact operates a services-led model centred on enterprise data, AI and marketing transformation. It wins client engagements for strategy, implementation and ongoing operations, then expands account value through adjacent work such as MLOps, CDP deployment, marketing measurement, media activation and creative services. Its proprietary SKAFF platform supports delivery efficiency and standardisation, but the available evidence suggests it is mainly bundled into consulting engagements rather than sold as a standalone software business at scale.

Artefact is a French data and AI consultancy that sells advisory, implementation and managed services to enterprise clients. Its offer spans data strategy, AI and GenAI deployment, MLOps, customer data platform implementation, marketing analytics, media activation and creative production. It also uses a proprietary acceleration layer, SKAFF, to speed up delivery of data lakes, pipelines, governance and AI deployments inside client environments.

The company primarily makes money from project fees, retainers and managed service contracts. Additional revenue appears to come from media execution, certified reseller relationships around platforms such as Google Marketing Platform and Amazon DSP, and related service margins. Its buyers are large enterprises, marketing teams, data organisations and executive transformation sponsors rather than consumers.