Observed Signal · Mar 20, 2025 · Conference · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Digital Bash On Tour x Smarketer: Smart Advertising Focus
Digital Bash On Tour x Smarketer – Smart Advertising im Fokus is a free, in-person event on March 28, 2025, at the Microsoft Office in Berlin. The venue hosts expert speakers who will present AI-assisted and practical Smart Advertising solutions, with emphasis on Gen AI features and options that can help businesses. The program includes talks on AI Agents, the use of Microsoft Copilots, and a panel titled 'What makes advertising successful?', plus a networking-focused agenda with lunch and coffee breaks. The event is organized in collaboration with Smarketer and features speakers including Daniel Godoy Mondragón (Microsoft), Jan Honsel (Smarketer), Daniel Tschirschwitz (Smarketer), Zuzanna Kopec (Smarketer), Johannes Güldenpfennig (AI-LEVER), Thomas Rademacher (KoRo), Ann-Cathrin Edelhoff (STRIIVE), Norman Nielsen (Omio), and Lea Watolla (Joli Berlin). Four talks are planned along with best practices and a panel; tickets are limited and registration is required.
In-person advertising event focusing on AI-driven Smart Advertising; moderate industry impact.
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Key Takeaways & Evidence Grounding
- Digital Bash On Tour x Smarketer – Smart Advertising in Berlin on March 28, 2025, starting at 10:00, at the Microsoft Office Berlin, free admission.
- Event focuses on AI-assisted Smart Advertising with Gen AI features and practical options to boost business.
- Speakers include Daniel Godoy Mondragón (Microsoft), Jan Honsel, Daniel Tschirschwitz, Zuzanna Kopec (Smarketer), Johannes Güldenpfennig (AI-LEVER), Thomas Rademacher (KoRo), Ann-Cathrin Edelhoff (STRIIVE), Norman Nielsen (Omio), Lea Watolla (Joli Berlin).
- Program includes four talks, Best Practices and a panel on advertising success, plus lunch, coffee breaks and networking.
- Tickets are limited and free; registration is required; event organized with Smarketer.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Digital Bash On Tour: Paid Advertising & E‑Commerce (May 2026)
Digital Bash and the Smarketer Group are hosting two free, practitioner-focused events in Hamburg on 20 May 2026 (Paid Advertising) and 21 May 2026 (E‑Commerce). Both events take place at the Microsoft Office Hamburg and cover AI-driven topics including AI agents, Microsoft Copilot, GenAI, Social Ads, GA4-driven measurement, conversion optimisation and cross-channel campaign strategies. Sessions include breakout workshops, case studies and networking; participation is free but capacity is limited. Speakers span industry practitioners and platform representatives — including Digital Bash CEO Marc Stahlmann and an Artjom Gammel from Microsoft — along with marketers from WLO.social, bonprix, OTTO and others. The events aim to deliver hands‑on insights for modern paid advertising and e‑commerce marketing teams.
Digital Bash x monday.com: Future Marketing Leadership
Digital Bash On Tour x monday.com presents Future Marketing Leadership, a free, on-tour event in Hamburg on March 25, 2026, from 09:30, hosted at Sturmfreie Bude in the Karoviertel. The program focuses on leading modern marketing in the AI era, integrating processes, data, and technologies to deliver measurable business impact. Attendees will learn to tame tool sprawl, orchestrate AI-enabled workflows, and build KPI-driven structures for scalable marketing. The lineup features industry speakers including Viktoria Klam and Kristoffer Schweizer from monday.com, Oliver Engelken (Growcentric), Felix Janzen (ParshipMeet Group), Niklas Lewanczik (OnlineMarketing.de), Jule Raters (MUVN), Sebastian Knorr (FOODBOOM), Kathrin Schröder (Travanto), and Digital Bash founder Marc Stahlmann. Tickets are free but limited; registration is recommended for marketing decision-makers seeking practical strategies and peer networking over coffee and lunch.
Microsoft Xbox creates new division for films, series, parks
Microsoft's Xbox gaming division announced the creation of a new business unit dedicated to films, television series, and theme park attractions. The move signals an expansion into entertainment and immersive experiences beyond video games, leveraging Xbox's intellectual property. This strategic diversification is part of Microsoft's broader ambition to grow its media and entertainment footprint, following trends seen across the industry. The new division will focus on developing and producing content based on Xbox franchises, potentially opening new revenue streams for the company. Financial details or a timeline for the division's operations have not been disclosed.
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