Smarketer

Smarketer operates as a specialist agency and consultancy. It creates value by managing paid media on major search and advertising platforms, improving advertiser performance through campaign execution, optimisation, measurement and conversion services, and layering in technical implementation and advisory work. Its model is service-led rather than software-subscription-led, with revenue tied to client engagements across managed campaign delivery, consulting, embedded specialists and implementation projects.

Smarketer is a Germany-based performance marketing agency focused primarily on Google Ads and Microsoft Advertising managed services. Its core business is planning, executing and optimising paid search, shopping, display, video and related performance campaigns for advertisers, e-commerce companies and marketing teams. Beyond media buying, it also sells adjacent services including conversion rate optimisation, landing page support, analytics and tracking implementation, consent-aware measurement, creative production and in-housing consulting.

The company makes money through agency-style service fees, retainers, spend-linked management fees and project-based consulting or implementation work. Its customers are businesses rather than consumers, especially brands, retailers, e-commerce merchants and internal marketing teams that want outsourced paid media execution or specialist support in search advertising, measurement and conversion improvement.