Smarketer
Smarketer is a performance marketing agency focused on Google and Microsoft advertising.
Analyst Perspective
Smarketer is a Germany-based performance marketing agency focused primarily on Google Ads and Microsoft Advertising managed services. Its core business is planning, executing and optimising paid search, shopping, display, video and related performance campaigns for advertisers, e-commerce companies and marketing teams. Beyond media buying, it also sells adjacent services including conversion rate optimisation, landing page support, analytics and tracking implementation, consent-aware measurement, creative production and in-housing consulting. The company makes money through agency-style service fees, retainers, spend-linked management fees and project-based consulting or implementation work. Its customers are businesses rather than consumers, especially brands, retailers, e-commerce merchants and internal marketing teams that want outsourced paid media execution or specialist support in search advertising, measurement and conversion improvement.
Analyst Signal Briefing
Archived (Stand: 30 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Smarketer has established itself as the largest specialised Google Ads agency within the DACH region, reaching a headcount of 250 and supporting 1,000 client success stories over its 14-year history. The organisation recently attained IGAP certification, a move that reinforces its technical credibility in the performance marketing sector. These milestones highlight the firm's sustained scaling and market leadership across Germany, Austria, and Switzerland.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Smarketer
Category Differentiation
Smarketer is a performance marketing agency and consultancy, not a standalone advertising software platform or DSP. It should be distinguished from broader full-service agency groups by its concentration on Google, Microsoft and adjacent performance services.
Smarketer: About
Smarketer operates as a specialist agency and consultancy. It creates value by managing paid media on major search and advertising platforms, improving advertiser performance through campaign execution, optimisation, measurement and conversion services, and layering in technical implementation and advisory work. Its model is service-led rather than software-subscription-led, with revenue tied to client engagements across managed campaign delivery, consulting, embedded specialists and implementation projects.
How Smarketer Works & Monetises
Business model analysis and core revenue streams
Smarketer monetises primarily through managed service fees for campaign management and optimisation, typically likely structured as retainers, media-spend-based fees or hybrid performance-linked commercial terms. It also generates revenue from project and consulting work in CRO, landing pages, analytics audits, tag management, server-side tracking, in-housing support, international campaign planning, embedded staffing and creative production services such as AI-assisted video asset creation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Service
Technology
Media Channel
Smarketer: Key Subsidiaries & Acquisitions
- Analyze Profile →
B2B marketing consultancy specialising in LinkedIn and demand generation.
Recent Signals (Smarketer)
Digital Bash On Tour x Smarketer: Smart Advertising Focus
Digital Bash On Tour x Smarketer – Smart Advertising im Fokus is a free, in-person event on March 28, 2025, at the Microsoft Office in Berlin. The venue hosts expert speakers who will present AI-assisted and practical Smart Advertising solutions, with emphasis on Gen AI features and options that can help businesses. The program includes talks on AI Agents, the use of Microsoft Copilots, and a panel titled 'What makes advertising successful?', plus a networking-focused agenda with lunch and coffee breaks. The event is organized in collaboration with Smarketer and features speakers including Daniel Godoy Mondragón (Microsoft), Jan Honsel (Smarketer), Daniel Tschirschwitz (Smarketer), Zuzanna Kopec (Smarketer), Johannes Güldenpfennig (AI-LEVER), Thomas Rademacher (KoRo), Ann-Cathrin Edelhoff (STRIIVE), Norman Nielsen (Omio), and Lea Watolla (Joli Berlin). Four talks are planned along with best practices and a panel; tickets are limited and registration is required.
Read original sourceDIGITALEXPERTE: Jan Honsel heuert bei der Smarketer Group an
Jan Honsel hat einen neuen Job. Der frühere Chef von Pinterest Deutschland und Upljft steigt bei der auf Performance Marketing spezialisierten Smarketer Group ein. Als Chief Divison Officer soll er die Zusammenarbeit zwischen den einzelnen Einheiten der Agenturgruppe ausbauen.
Read original sourceDigital Bash On Tour x Smarketer: Smart Advertising
Digital Bash On Tour x Smarketer – Smart Advertising will be held October 10 at Microsoft Headquarters in Munich. The free in-person event combines keynote talks, a panel, and networking focused on AI-powered Smart Advertising for Vertical-Video-Ads and precise tracking. Speakers include Daniel Tschirschwitz (Smarketer), Florian Trautwein (Microsoft), Marco Gilly (KG Media Factory), Astrid Linser (BEARS WITH BENEFITS), Kai Schmidt (HolidayCheck AG), Nico Winkelhaus (PAYBACK), and Andreas Cüppers (Parookaville), with Sabrina Kraft as moderator. Attendees will learn why vertical-video campaigns succeed or fail, how Microsoft Copilot can boost marketer performance, and how WSST tracking can improve attribution and ROI. A panel on best practices and factors of a winning campaign complements practical tips for creating Vertical-Video-Ads and automating steps with Copilot. The program promises knowledge sharing, networking, and a live venue experience, with limited free tickets available.
Read original sourceSmarketer: Frequently Asked Questions
What is Smarketer?
Smarketer is a German performance marketing agency focused on Google Ads, Microsoft Advertising and related optimisation, analytics and implementation services.
Who uses Smarketer?
Its customers are businesses such as brands, e-commerce retailers, marketers and analytics teams that want specialist paid media management or support.
How does Smarketer make money?
It earns revenue from managed campaign services, retainers, spend-based fees, consulting, technical implementations and related creative or optimisation projects.
Company Facts
- Founded
- 2011
- Headquarters
- Salzufer 8, 10587 Berlin
- Core Segment
- Agency & Consultancy
- Company Size
- 201–500
- Official Link
- smarketer.de