Observed Signal · Mar 18, 2026 · Experiential & Event Marketing · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Digital Bash x monday.com: Future Marketing Leadership
Digital Bash On Tour x monday.com presents Future Marketing Leadership, a free, on-tour event in Hamburg on March 25, 2026, from 09:30, hosted at Sturmfreie Bude in the Karoviertel. The program focuses on leading modern marketing in the AI era, integrating processes, data, and technologies to deliver measurable business impact. Attendees will learn to tame tool sprawl, orchestrate AI-enabled workflows, and build KPI-driven structures for scalable marketing. The lineup features industry speakers including Viktoria Klam and Kristoffer Schweizer from monday.com, Oliver Engelken (Growcentric), Felix Janzen (ParshipMeet Group), Niklas Lewanczik (OnlineMarketing.de), Jule Raters (MUVN), Sebastian Knorr (FOODBOOM), Kathrin Schröder (Travanto), and Digital Bash founder Marc Stahlmann. Tickets are free but limited; registration is recommended for marketing decision-makers seeking practical strategies and peer networking over coffee and lunch.
Industry event focusing on AI-era marketing leadership; not a major platform release or earnings event.
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Key Takeaways & Evidence Grounding
- Event: Digital Bash On Tour x monday.com – Future Marketing Leadership
- Date/time: 25 March 2026, from 09:30 in Hamburg, Germany
- Venue: Sturmfreie Bude, Karoviertel, Hamburg
- Admission: Free; limited seats; registration required
- Speakers: Viktoria Klam, Kristoffer Schweizer, Oliver Engelken, Felix Janzen, Niklas Lewanczik, Jule Raters, Sebastian Knorr, Kathrin Schröder, Marc Stahlmann
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Future's Jamie Samuel on AI Disruption, Attribution, and Agentic Buying
In an interview with Mark Challinor, Future's VP of Commercial Product and Go-to-Market, Jamie Samuel, discusses the challenges and opportunities publishers face as AI reshapes discovery, attribution, and media buying. Future prioritizes human-written content and leverages its editorial authority through products like Future Optic, which helps brands improve visibility in AI search. The company also invests in Aperture, a first-party data platform for predictive audience modeling, to move beyond last-click attribution. Samuel predicts that agentic media buying will transform negotiations, and that publishers must adapt by focusing on outcomes, brand differentiation, and consolidation. He emphasizes the need for publishers to disrupt themselves before AI does.
Monday.com's Luis Clark Urges Marketers to Integrate AI, Not Spread It
At The Drum Live, Luis Clark, AI transformation and adoption lead at monday.com, advised marketers to stop applying AI superficially to existing workflows. He argued that AI should be 'baked in' as a key ingredient, not spread like peanut butter. Clark suggested that marketers delegate 30% of their repetitive tasks to AI, allowing humans to focus on high-value activities such as critical thinking, collaboration, communication, and creativity. He emphasized that the human role becomes more valuable as AI becomes more powerful. Clark also proposed treating AI as a colleague, with defined roles, onboarding, performance reviews, and gradual expansion of responsibilities, while humans retain final decision-making.
Future Expands Aperture’s AI-Powered Audience Intelligence Capabilities Globally
Future announces global expansion of Aperture's AI-powered audience intelligence capabilities, and signs the UK Government Cyber Pledge.
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