Observed Signal · May 11, 2026 · Event · Source: onlinemarketing.de · Impact: 2/5 · Sentiment: Positive
Digital Bash On Tour: Paid Advertising & E‑Commerce (May 2026)
Digital Bash and the Smarketer Group are hosting two free, practitioner-focused events in Hamburg on 20 May 2026 (Paid Advertising) and 21 May 2026 (E‑Commerce). Both events take place at the Microsoft Office Hamburg and cover AI-driven topics including AI agents, Microsoft Copilot, GenAI, Social Ads, GA4-driven measurement, conversion optimisation and cross-channel campaign strategies. Sessions include breakout workshops, case studies and networking; participation is free but capacity is limited. Speakers span industry practitioners and platform representatives — including Digital Bash CEO Marc Stahlmann and an Artjom Gammel from Microsoft — along with marketers from WLO.social, bonprix, OTTO and others. The events aim to deliver hands‑on insights for modern paid advertising and e‑commerce marketing teams.
Practitioner event covering AI-driven paid advertising and e‑commerce topics with Microsoft involvement; useful for practitioners but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Digital Bash and Smarketer Group will run two events in Hamburg on 20 May 2026 (Paid Advertising) and 21 May 2026 (E‑Commerce).
- Both events are free to attend, held at the Microsoft Office Hamburg, and have limited capacity.
- Event topics include AI Agents, Microsoft Copilot, GenAI, Social Ads, GA4, conversion optimisation and cross‑channel campaign strategies.
- Speakers include Marc Stahlmann (Digital Bash CEO), Artjom Gammel (Microsoft), Lia‑Sophie Schuster (WLO.social), Natalia Ryvkin (bonprix), Laura Dominguez (OTTO) and others.
- Organisers and partners named in the content include Digital Bash, Smarketer Group and Microsoft Advertising; registration links are hosted on digitalbash.de.
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