Observed Signal · Aug 3, 2026 · Measurement Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
TV (linear) Market: Check24 Achieves High TV Reach with Few Spots
Check24 reached the Top 25 of highest-reach brands in German TV ad breaks by running only 230 spots, achieving 304 XRP (rank 19). The ads promoted Check24's tax software, which received good grades from Stiftung Warentest. Most spots ran on large broadcasters—21.3% on RTL—and almost 85% of Check24's airtime was placed via the Ad Alliance; the remainder aired on ProSieben, Sat.1, Das Erste and ZDF. All Eyes On Screens compiled the ranking using XRP (Exact Rating Points) measured in Vodafone households. The article also notes broader weekly ad-ranking results: Kinder (Ferrero) topped the list, and Trade Republic significantly increased its ad pressure.
Illustrates an effective, targeted linear TV buying strategy and weekly measurement results useful for media planners, but it does not represent a platform policy change or industry-shifting development.
Key Takeaways & Evidence Grounding
- Check24 ran 230 TV spots in the measured week, the fewest in the weekly ranking.
- Check24 achieved a gross reach of 304 XRP, placing it 19th in the weekly TV-ad ranking.
- 21.3% of Check24's spots aired in RTL ad breaks; the Ad Alliance accounted for almost 85% of Check24's spots.
- All Eyes On Screens compiled the weekly TV ad ranking and measures reach using XRP (Exact Rating Points) in Vodafone households.
- Check24's tax-advertising creatives have accumulated over 100 million combined views on YouTube.
Connected Companies & Entities
14 Entities mappedDas Erste
Germany’s national public-service television channel within ARD.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
McDonald's
Global quick-service restaurant brand monetising food sales and franchising.
“McDonald's was also on the podium with 512 XRP....”
CHECK24
German comparison portal monetising consumer switching and referral demand.
“The comparison portal Check24 reached the Top 25 of highest-reach brands in TV ad breaks last week — doing so with conspicuously few spots (...”
Ferrero Group
Italian confectionery group selling branded consumer food products.
“The Ferrero brand Kinder defended the top position with 994 spots and 689 XRP....”
Vodafone
Telecom operator serving consumers and enterprises with connectivity services.
“All Eyes On Screens measures reach in the sampled Vodafone households (basis for the XRP metric)....”
DWDL.de
German media trade publisher for TV, streaming and industry jobs.
“Article published by DWDL.de GmbH (news publisher)....”
Sky
UK subscription TV, streaming and advertising sales company.
“Sky reached 506 XRP in fourth place but used nearly 4,500 spots in the measured week....”
P&G
Global consumer goods company selling household and personal care brands.
Ad Alliance
German cross-media sales house for RTL and partner inventory.
“Overall, the Ad Alliance accounted for almost 85 percent of all Check24 spots....”
ProSieben
German broadcast channel brand with digital video distribution.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
SAT.1
German broadcaster behind SAT.1 and its Joyn distribution.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
RTL.de
German digital media hub combining publisher content, streaming and ad sales.
ZDF
German public-service broadcaster with free TV, streaming and news platforms.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
all eyes on screens
TV and cross-screen measurement, planning, and activation software.
“All Eyes On Screens (formerly AdScanner) compiled the weekly list of TV spots and calculates summed reach in Vodafone households using XRP (...”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.