Observed Signal · Aug 3, 2026 · Measurement Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
TV (linear) Market: Check24 Achieves High TV Reach with Few Spots
Check24 reached the Top 25 of highest-reach brands in German TV ad breaks by running only 230 spots, achieving 304 XRP (rank 19). The ads promoted Check24's tax software, which received good grades from Stiftung Warentest. Most spots ran on large broadcasters—21.3% on RTL—and almost 85% of Check24's airtime was placed via the Ad Alliance; the remainder aired on ProSieben, Sat.1, Das Erste and ZDF. All Eyes On Screens compiled the ranking using XRP (Exact Rating Points) measured in Vodafone households. The article also notes broader weekly ad-ranking results: Kinder (Ferrero) topped the list, and Trade Republic significantly increased its ad pressure.
Illustrates an effective, targeted linear TV buying strategy and weekly measurement results useful for media planners, but it does not represent a platform policy change or industry-shifting development.
Wichtigste Kernpunkte & Evidenz
- Check24 ran 230 TV spots in the measured week, the fewest in the weekly ranking.
- Check24 achieved a gross reach of 304 XRP, placing it 19th in the weekly TV-ad ranking.
- 21.3% of Check24's spots aired in RTL ad breaks; the Ad Alliance accounted for almost 85% of Check24's spots.
- All Eyes On Screens compiled the weekly TV ad ranking and measures reach using XRP (Exact Rating Points) in Vodafone households.
- Check24's tax-advertising creatives have accumulated over 100 million combined views on YouTube.
Verknüpfte Unternehmen
14 verknüpfte UnternehmenDas Erste
Germany’s national public-service television channel within ARD.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
McDonald's
Globaler Quick-Service-Restaurant-Konzern, der durch standardisierten Lebensmittelvertrieb und ein globales Franchise-Modell monetarisiert.
“McDonald's was also on the podium with 512 XRP....”
CHECK24
Führendes deutsches Vergleichsportal, das die Optimierung von Verbrauchertarifen durch provisionsbasierte Vermittlung und zielgerichteten Traffic monetarisiert.
“The comparison portal Check24 reached the Top 25 of highest-reach brands in TV ad breaks last week — doing so with conspicuously few spots (...”
Ferrero Group
Italienischer Süßwarenkonzern, der Marken-Lebensmittelprodukte für Endverbraucher herstellt und vertreibt.
“The Ferrero brand Kinder defended the top position with 994 spots and 689 XRP....”
Vodafone
Ein weltweit führender Telekommunikationsanbieter, der Privat- und Geschäftskunden mit sicheren Konnektivitätsdiensten und digitaler Infrastruktur versorgt.
“All Eyes On Screens measures reach in the sampled Vodafone households (basis for the XRP metric)....”
DWDL.de
Führendes deutsches B2B-Fachmedium und Vermarktungsplattform für die TV-, Streaming- und Medienbranche.
“Article published by DWDL.de GmbH (news publisher)....”
Sky
Britisches Medien- und Telekommunikationsunternehmen für Pay-TV, Streaming und Werbevermarktung.
“Sky reached 506 XRP in fourth place but used nearly 4,500 spots in the measured week....”
P&G
Globaler Konsumgüterkonzern, der weltweit führende Haushalts- und Körperpflegemarken herstellt und vertreibt.
Ad Alliance
Deutscher Crossmedia-Vermarkter für RTL und Inventar-Partner.
“Overall, the Ad Alliance accounted for almost 85 percent of all Check24 spots....”
ProSieben
German broadcast channel brand with digital video distribution.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
SAT.1
German broadcaster behind SAT.1 and its Joyn distribution.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
RTL.de
Deutscher digitaler Medien-Hub, der Publisher-Inhalte, Streaming und Werbevermarktung kombiniert.
ZDF
Deutscher öffentlich-rechtlicher Rundfunksender mit frei empfangbarem Fernsehen, Streaming-Angeboten und Nachrichtenplattformen.
“The remainder of the spots ran on ProSieben, Sat.1, as well as Das Erste and ZDF....”
all eyes on screens
Software-Plattform für TV- und Cross-Screen-Messung, Planung und Aktivierung.
“All Eyes On Screens (formerly AdScanner) compiled the weekly list of TV spots and calculates summed reach in Vodafone households using XRP (...”
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