Observed Signal · Jan 30, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Brame Expands to Germany with Gamification Strategy
Brame Media Solutions, a Zurich-founded adtech firm active for over two years in paid media, has launched a targeted expansion into Germany. The company offers interactive, performance-oriented mechanisms that can be integrated into display and video ads, emphasising gamification to boost engagement. Brame appointed Christian Griesbach — a digital media veteran with more than 25 years’ experience and currently managing partner at Despove — as an advisor for the German market. Pascal Späni, Brame’s CEO and co-founder, said Griesbach’s market expertise will support growth and product refinement. Founded in 2019, Brame employs about 100 people and maintains offices in Zurich, Hamburg, Vienna and Dubai plus a development site in Serbia.
Company market expansion and advisor hire signal increased activity around interactive/gamified ad formats in Germany, potentially affecting creative strategies and competitive dynamics in interactive paid media.
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Key Takeaways & Evidence Grounding
- Brame Media Solutions is expanding its paid-media business into Germany after mainly operating in Switzerland and Austria.
- The company's ad solutions integrate interactive, performance-oriented mechanisms into display and video creatives, emphasising gamification.
- Christian Griesbach joined Brame as an advisor; he has 25+ years of experience and is currently managing partner (geschäftsführender Gesellschafter) at Despove.
- Pascal Späni is CEO and co-founder of Brame Media Solutions and commented on Griesbach’s appointment supporting the German expansion.
- Brame was founded in 2019, employs around 100 staff, and has offices in Zürich, Hamburg, Wien and Dubai plus a development site in Serbia.
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Brame hires Matthias Franzen as Commercial Director Germany
Swiss adtech provider Brame is expanding its paid media business in Germany by appointing Matthias Franzen as Commercial Director Germany, effective October 1, 2026. Franzen, previously Head of Sales for Advertising at Mobile.de, will lead revenue development and the German team from Hamburg, reporting to Managing Director Phillip Fumolo. He brings extensive experience from roles at Funke Media Sales, Media Impact, Bauer Media, and Axel Springer. Brame Media Solutions, the paid media division of Brame AG, was founded in 2019 in Switzerland and specializes in gamification solutions for marketing, CRM, and loyalty. The company applies its gamification approach to display and video advertising, offering interactive ad formats billed by CPM, clicks, engagements, or sessions. Germany is already the second most important market, following the market entry in early 2026 with strategic advisor Christian Griesbach. A recent campaign for Hilcona tested interactive display formats, comparing which mechanics drove user interaction.
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