BRAME

BRAME operates a B2B SaaS model built around campaign creation and deployment software. It provides a proprietary no-code builder with configurable templates, analytics, prize handling and distribution capabilities, allowing marketing teams and agencies to launch gamified campaigns without bespoke development. The platform creates value by converting interactive promotional mechanics into a repeatable software product that can be used across owned and paid channels, with an additional services layer around paid media creatives.

BRAME is a Swiss B2B software company offering a no-code gamification marketing platform for brands, marketing teams and agencies. Its core product enables users to build and launch interactive campaigns using reusable game templates, prize and loyalty mechanics, access controls and performance analytics. The company also extends this capability into paid media, where gamified ad experiences can be distributed across display, video, web, app and social environments.

The business appears to monetise primarily through software access and campaign usage rather than consumer payments. Its customers are business buyers such as brand marketers, CRM and loyalty teams, media buyers and agencies seeking higher engagement and conversion from promotional campaigns. BRAME creates value by reducing creative production complexity, shortening deployment time and packaging gamified campaign mechanics into a repeatable software workflow.