BRAME
BRAME is a no-code gamified marketing software for brands and agencies.
Analyst Perspective
BRAME is a Swiss B2B software company offering a no-code gamification marketing platform for brands, marketing teams and agencies. Its core product enables users to build and launch interactive campaigns using reusable game templates, prize and loyalty mechanics, access controls and performance analytics. The company also extends this capability into paid media, where gamified ad experiences can be distributed across display, video, web, app and social environments. The business appears to monetise primarily through software access and campaign usage rather than consumer payments. Its customers are business buyers such as brand marketers, CRM and loyalty teams, media buyers and agencies seeking higher engagement and conversion from promotional campaigns. BRAME creates value by reducing creative production complexity, shortening deployment time and packaging gamified campaign mechanics into a repeatable software workflow.
Analyst Signal Briefing
Archived (Stand: 29 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
BRAME has updated its platform’s cookie consent management, increasing the volume of necessary and marketing cookies to modify tracking and data management protocols. In parallel, the company has published a series of strategic insights and blog posts focusing on the implementation of gamification to enhance customer loyalty throughout 2026. These developments reflect a dual emphasis on maintaining technical compliance and optimising engagement-led marketing solutions for the AdTech sector.
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Key insights about BRAME
Category Differentiation
BRAME is a B2B gamification marketing software provider, not a consumer gaming app or a general-purpose CRM platform. It is better understood as campaign creation and engagement software than as a pure media agency.
BRAME: About
BRAME operates a B2B SaaS model built around campaign creation and deployment software. It provides a proprietary no-code builder with configurable templates, analytics, prize handling and distribution capabilities, allowing marketing teams and agencies to launch gamified campaigns without bespoke development. The platform creates value by converting interactive promotional mechanics into a repeatable software product that can be used across owned and paid channels, with an additional services layer around paid media creatives.
How BRAME Works & Monetises
Business model analysis and core revenue streams
BRAME uses a SaaS-led monetisation model. Revenue is most likely generated through subscription or contracted platform fees tied to access to the Builder, campaign volume and enterprise usage, with additional service revenue from managed paid media support. Its paid media proposition includes free creative production, suggesting commercial capture occurs via platform licensing, usage scale, implementation scope or campaign-related service fees rather than standalone creative billing.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (BRAME)
Brame Expands to Germany with Gamification Strategy
Brame Media Solutions, a Zurich-founded adtech firm active for over two years in paid media, has launched a targeted expansion into Germany. The company offers interactive, performance-oriented mechanisms that can be integrated into display and video ads, emphasising gamification to boost engagement. Brame appointed Christian Griesbach — a digital media veteran with more than 25 years’ experience and currently managing partner at Despove — as an advisor for the German market. Pascal Späni, Brame’s CEO and co-founder, said Griesbach’s market expertise will support growth and product refinement. Founded in 2019, Brame employs about 100 people and maintains offices in Zurich, Hamburg, Vienna and Dubai plus a development site in Serbia.
Read original sourceBRAME: Frequently Asked Questions
What is BRAME?
BRAME is a Swiss B2B software company that provides a no-code platform for building gamified marketing campaigns and interactive ad experiences.
Who uses BRAME?
Its users are brand marketers, digital marketing teams, CRM and loyalty managers, media buyers and advertising agencies.
How does BRAME make money?
It appears to earn revenue mainly from SaaS platform access and contracted campaign usage, with some additional managed services around paid media execution.
Company Facts
- Headquarters
- Switzerland
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- brame.io