Playable

Playable sells access to a proprietary cloud platform used by marketing teams and agencies to design, customise, launch and measure interactive campaign experiences. The company creates value by reducing creative and technical deployment time through prebuilt templates, no-code workflows, and reusable campaign mechanics, while helping customers collect consented audience data and engagement signals. Revenue is primarily generated from recurring software subscriptions, with scope for paid onboarding, proof-of-concept work, and higher-support tiers.

Playable is a Danish B2B software company that provides a self-service SaaS platform for building and launching gamified marketing campaigns. Its product lets marketers and agencies create interactive campaign experiences such as quizzes, scratch cards, wheels of fortune and similar game-based formats without coding, then deploy them across web, mobile, email, social and in-app environments. The platform also supports first-party and zero-party data capture, campaign analytics, and integrations with CRM and marketing systems.