Playable
B2B SaaS for gamified marketing campaigns and first-party data capture.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Playable ApS
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Tueager 1, 8200 Aarhus N, Denmark
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- playable.com
What Playable does
Playable sells access to a proprietary cloud platform used by marketing teams and agencies to design, customise, launch and measure interactive campaign experiences. The company creates value by reducing creative and technical deployment time through prebuilt templates, no-code workflows, and reusable campaign mechanics, while helping customers collect consented audience data and engagement signals. Revenue is primarily generated from recurring software subscriptions, with scope for paid onboarding, proof-of-concept work, and higher-support tiers.
Category differentiation
This company is not a video game publisher or a playable ad network. It is a B2B SaaS vendor that helps marketers build gamified campaign experiences for engagement and data capture.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Playable is a Danish B2B software company that provides a self-service SaaS platform for building and launching gamified marketing campaigns. Its product lets marketers and agencies create interactive campaign experiences such as quizzes, scratch cards, wheels of fortune and similar game-based formats without coding, then deploy them across web, mobile, email, social and in-app environments. The platform also supports first-party and zero-party data capture, campaign analytics, and integrations with CRM and marketing systems.
Company news briefing
Briefing updated:
Playable has recently focused on the strategic application of gamification across the full customer lifecycle, particularly emphasising post-conversion engagement for long-term retention. The company released a comprehensive guide to marketing gamification and detailed seasonal campaign strategies designed to drive sales and dialogue beyond traditional conversion points. These developments reinforce Playable’s strategy of integrating interactive elements throughout the customer journey to optimise long-term brand engagement.
Business model & monetisation
The company uses a subscription-based SaaS model with tiered plans tied to platform access, feature depth, campaign volume, user seats, and support levels. Commercial monetisation centres on recurring software licence fees, with additional revenue likely from premium onboarding, proof-of-concept campaign packages, and enhanced service or support arrangements.
- Platform subscriptions
- Software Subscription
- Tier upgrades and premium support
- Software Subscription
- Proof-of-concept campaigns and onboarding
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Playable ApS
IAB vendor record: 1495
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
New partnership with Eagle Eye
Recorded impact score: 3/5
Playable and Eagle Eye partner to bring gamified engagement to loyalty and promotions programs
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Enterprise Customer Success Manager(Mid-Level) | Customers | London | |
| Business Development Representative 🇬🇧(Entry-Level) | Sales | London |
Explore company relationships
Questions about Playable
What is Playable?
Playable is a Danish B2B SaaS company that provides a no-code platform for building gamified marketing campaigns and collecting first-party data.
Who uses Playable?
Its direct users are marketing teams, growth teams, campaign managers, and agencies serving mid-market and enterprise brands.
How does Playable make money?
Playable makes money mainly through recurring subscription fees for its platform, with additional revenue from premium support, onboarding, and proof-of-concept campaign work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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