Observed Signal · Sep 17, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Brame hires Matthias Franzen as Commercial Director Germany
Swiss adtech provider Brame is expanding its paid media business in Germany by appointing Matthias Franzen as Commercial Director Germany, effective October 1, 2026. Franzen, previously Head of Sales for Advertising at Mobile.de, will lead revenue development and the German team from Hamburg, reporting to Managing Director Phillip Fumolo. He brings extensive experience from roles at Funke Media Sales, Media Impact, Bauer Media, and Axel Springer. Brame Media Solutions, the paid media division of Brame AG, was founded in 2019 in Switzerland and specializes in gamification solutions for marketing, CRM, and loyalty. The company applies its gamification approach to display and video advertising, offering interactive ad formats billed by CPM, clicks, engagements, or sessions. Germany is already the second most important market, following the market entry in early 2026 with strategic advisor Christian Griesbach. A recent campaign for Hilcona tested interactive display formats, comparing which mechanics drove user interaction.
This is a personnel appointment at a mid-sized adtech provider, relevant for regional market expansion but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Matthias Franzen joins Brame Media Solutions as Commercial Director Germany effective October 1, 2026.
- Franzen was previously Head of Sales for Advertising at Mobile.de since 2022.
- Brame Media Solutions is the paid media division of Brame AG, founded in 2019 in Switzerland.
- Brame uses gamification for interactive display and video advertising, billed by CPM, clicks, engagements, or sessions.
- Germany is Brame's second most important market behind Austria.
- Brame started German expansion in early 2026 with strategic advisor Christian Griesbach.
Connected Companies & Entities
3 Entities mapped“Franzen previously worked at Bauer Media....”
“Franzen previously worked at Axel Springer....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Brame Expands to Germany with Gamification Strategy
Brame Media Solutions, a Zurich-founded adtech firm active for over two years in paid media, has launched a targeted expansion into Germany. The company offers interactive, performance-oriented mechanisms that can be integrated into display and video ads, emphasising gamification to boost engagement. Brame appointed Christian Griesbach — a digital media veteran with more than 25 years’ experience and currently managing partner at Despove — as an advisor for the German market. Pascal Späni, Brame’s CEO and co-founder, said Griesbach’s market expertise will support growth and product refinement. Founded in 2019, Brame employs about 100 people and maintains offices in Zurich, Hamburg, Vienna and Dubai plus a development site in Serbia.
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