Observed Signal · Jul 6, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Adform strengthens leadership team with DACH hire
Adform has expanded its senior leadership: Daniel Neuhaus joins as Senior Vice President and Regional President for the DACH region, while Stefan Sommer is promoted to Chief Growth Officer. Both will report to Oliver Whitten, Chief Operating Officer, and will be members of Adform's Senior Leadership Team. Neuhaus brings over 20 years of adtech experience, including a recent role as VP DACH at The Trade Desk and previous co‑founder positions at Emetriq and Xplosion; he will run Adform’s business in Germany, Austria and Switzerland from Hamburg and oversee Splicky (acquired by Adform in late 2025). Sommer, an Adform veteran of ten years, moves from DACH and Global Sales & Partnerships leadership into a global role responsible for partnerships, media/data/technology business development and commercial corporate development.
Leadership appointments at a mid-to-large AdTech vendor affecting DACH regional strategy and global growth responsibilities; relevant to regional clients, partners and competitors but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Adform appointed Daniel Neuhaus as Senior Vice President and Regional President for the DACH region.
- Stefan Sommer was promoted to Chief Growth Officer at Adform.
- Both Neuhaus and Sommer will report to Oliver Whitten, Chief Operating Officer, and join Adform's Senior Leadership Team.
- Daniel Neuhaus will be based in Hamburg and will oversee Adform's operations in Germany, Austria and Switzerland, including Splicky (acquired by Adform at the end of 2025).
- Neuhaus previously served as VP DACH at The Trade Desk and co-founded Emetriq and Xplosion; Sommer has worked at Adform for ten years and previously led DACH and Global Sales & Partnerships.
Connected Companies & Entities
7 Entities mapped“The adtech company Adform expands its leadership team and appointed new regional and growth executives....”
“Daniel Neuhaus co‑founded Emetriq, listed among his previous positions....”
“Neuhaus held leadership positions at Mrge (mentioned as one of his prior stations)....”
“Neuhaus previously held leadership roles at Axel Springer....”
“Neuhaus most recently served as VP DACH at The Trade Desk....”
“Splicky is part of Neuhaus's remit; Adform acquired Splicky at the end of 2025....”
“ADZINE is the publisher reporting this article about Adform's leadership changes....”
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